Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

lina A.
We had a very positive experience with Fertility Plus and, in particular, with Dr Gudi. What stood out to us throughout our treatment was how genuinely individualised his approach was. We never felt as though we were simply being put through a standard protocol — he took the time to understand our history and what we were hoping to achieve, and tailored our treatment accordingly. Dr Gudi is extremely knowledgeable and experienced, but also pragmatic and thoughtful in the way he explains options and makes decisions. We always felt that there was a clear rationale behind his recommendations and that our particular circumstances were being considered at every stage. Fertility treatment can be an incredibly emotional and uncertain process, and having confidence in the person guiding your care makes a significant difference. Dr Gudi was also very responsive when we needed his advice or reassurance, including outside the routine stages of treatment, which we greatly appreciated. We are very grateful to Dr Gudi and the Fertility Plus team for the care, expertise and support we received, and would confidently recommend the clinic to others looking for thoughtful, personalised fertility care
Response from the owner:Thank you for taking the time to share such a thoughtful review. It really means a lot to Dr Gudi and the whole Fertility Plus team. We’re so pleased to hear that you felt listened to and that your treatment was tailored to your individual circumstances. Knowing that you felt supported, informed and confident in the decisions being made is incredibly rewarding for us. Dr Gudi will be particularly grateful for your kind words about his approach and responsiveness. Our aim is always to make sure every patient feels that their care is genuinely personalised and that they have someone they can turn to throughout the process. Thank you again for putting your trust in us. We wish you all the very best for the future.
Phu T.
My husband and I had undergone IVF treatments many times at other clinics without success. Through a friend’s recommendation, we came to Dr. Gudi, and we were truly blessed to succeed on our very first attempt here. Although we do not speak much English, Dr. Gudi took the time to explain everything clearly and carefully, step by step, making sure we fully understood and felt comfortable throughout our journey to have a baby. The nurses and hospital staff were also incredibly kind, friendly, and professional. Their support and care meant so much to us during this emotional journey. We are deeply grateful to Dr. Gudi and the entire hospital team for helping make our dream come true. Thank you all from the bottom of our hearts.
Response from the owner:Thank you for taking the time to share your story with us. We are honoured that a friend's recommendation brought you to us and overjoyed about your success. Mr Gudi will be very happy to read your kind words. Ensuring every patient feels fully informed, comfortable, and supported is something he and the whole team are deeply committed to, and we are so glad that came through during your time with us. We will also be sure to pass your lovely words on to our nursing and wider clinic team, who put so much care and dedication into supporting patients through their journey. We wish you both all the very best for this wonderful new chapter. Thank you, from all of us at Fertility Plus.
N R.
We were blessed with a baby girl in February 2025 all thanks to Dr Gudi . This has been very long journey for us , without Dr Gudi this would’ve happen and we wish we met Dr Gudi sooner . Choosing Fertility Plus was the best decision we’ve made , and we wouldn’t hesitate to make the same choice again . Dr Gudi assistants and nurses were very friendly , knowledgeable and supportive throughout the process . Dr Gudi always welcome you with big smile , highly knowledgeable of his job and have personalised plan for his each patients. He was always reassuring , easy to reach and quick to respond , which gave us great peace of mind . Dr Gudi personally handled all consultations and procedures with exceptional care and attention . Dr Gudi guide as to go under UCL Hospital care due my pregnancy related complications and we are so glad that we listen to Dr Gudi . UCL took very good care of me and my baby because , I had very complicated pregnancy and delivery . I have already recommended Dr Gudi to my friends and family fertility related issues . Dr Gudi is one of the best doctor available out there, if you have been struggling with fertility issues, I will highly recommend to book a consultation with Dr Gudi and you won’t be disappointed. However, I would advice to book a appointment early as possible as his always fully booked and maybe take short wait for your first appointment .
Response from the owner:Thank you for taking the time to share such a meaningful review. We are thrilled to hear about your baby girl and so pleased that you felt supported and cared for throughout your journey. Your kind words about Dr Gudi and our team truly mean a great deal to us. Warmest congratulations to you and your family.
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
C P.
My wife and I worked with Dr Gudi at Fertility Plus for our first child - born in June 2026. The whole experience with Fertility Plus was exceptional and Dr Gudi was a thoughtful, considered and empathetic guiding hand throughout the process. We were delighted with the experience and would recommend highly.
Response from the owner:Congratulations to you both on your new arrival, such wonderful news! Thank you for taking the time to share your experience. Dr Gudi will be delighted to hear your kind words, and we're so pleased you felt supported and cared for throughout your journey. Wishing your family all the very best.
sarni
We had an excellent experience with Dr Gudi throughout our IVF journey. After visiting several clinics, we were told that our chances of success were extremely low—around 1%—because my partner suffers from a ciliary condition that affects fertility. Despite the discouraging outlook, Dr Gudi was honest, supportive, and very professional. From the beginning, everything was explained clearly and we always felt we were in very capable hands. To our amazement and happiness, our IVF treatment was successful on the very first attempt. We truly believe this was due to Dr Gudi’s expertise and the care provided by the whole team.
Response from the owner:Thank you so much for taking the time to share your experience with us. Your journey is a testament to your strength and determination as a couple, and we are absolutely thrilled that your IVF treatment was successful. Dr Gudi and the team are proud to have been part of such a meaningful chapter in your lives. Thank you for putting your trust in us. We wish your growing family every happiness, and please do not hesitate to reach out if there is ever anything we can do for you in the future.
Evelin K.
Grateful for all the support and special thanks to Dr. Nisha Thakre.
Anna S.
I came to Dr Gudhi at Fertility Plus after trying assisted fertility on the recommendation of a friend who had conceived 2 little ones with his team and he was absolutely brilliant. He takes a holistic approach to the IVF journey and really listened to my health issues (I had many) in order to help us find the best route to success. We now have a beautiful 11 day old little boy, due to genetically testing each egg. Which was so important for our needs. We couldn’t be more thrilled. Dr Shah, Dr Gudhi’s colleague did our final procedure and he was extremely welcoming and very professional. The staff and nurses in the team have to be thanked also as they were always so lovely and supportive. Thank you so much to everyone involved in our journey. I could not recommend you enough.
Response from the owner:Thank you so much for taking the time to write this, especially with an 11-day-old baby in your arms! That means the world to us. Congratulations on the arrival of your beautiful little boy. It was a privilege to support you on your journey. Dr Gudi is deeply committed to understanding each patient as an individual, and we're so glad that approach made a real difference for you. We'll also be sure to pass your kind words on to Dr Shah and the wider nursing and support team, they will be so happy to hear this. Thank you for trusting us with something so important, and for recommending us to others. We wish your growing family every happiness.
A A.
Without a doubt the best health care we've received in the UK. From the booking process all the way through to attending a meeting with Dr Gudi, every single staff member was polite and professional. The follow up care has been exceptional and we're incredibly grateful to Dr Gudi and the entire team at Fertility Plus.
Response from the owner:We truly appreciate your wonderful review! Ensuring every patient feels supported throughout their entire journey with us is something we take great pride in. Thank you so much for taking the time to share your experience.
Stella S.
Dr Gudi is truly a wonderful doctor. After a successful embryo transfer in 2021, we returned to Fertility Plus for one last transfer and we just welcomed our second baby. Our family is now complete. Thank you!
Response from the owner:Thank you so much for your wonderful review! It's been a pleasure to be part of your journey, and we wish you and your family all the best for the future.
Charlie Y.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.
Libby W.
I don’t feel that 5 stars are enough to reflect the incredible care I received from Dr Gudi at Fertility Plus. For anyone considering fertility support, I would wholeheartedly recommend Fertility Plus, the level of care truly stands out compared to other clinics. From my very first meeting with Dr Gudi, I knew my experience would be completely different from the clinic I had previously attended. He was exceptionally patient and compassionate, immediately putting me at ease and easing my anxiety. He guided me through every step of the process in a way that was clear and easy to understand, always managing expectations and never overpromising. What I appreciated most was how he made me feel like I was his only patient. I never felt rushed, he always took the time to answer any questions and did everything possible to achieve the best outcome. I owe so much to Dr Gudi. I now have a beautiful 3-month-old baby boy, and without his care and expertise, this wouldn’t have been possible. I will be forever grateful.
Response from the owner:Thank you so much for taking the time to share such a heartfelt review and the most wonderful news about your baby boy. Congratulations to you and your family. It means so much to us all to hear how supported and cared for you felt throughout your journey. Dr Gudi is a truly exceptional clinician, and your words reflect everything he brings to his work, patience, compassion, and an unwavering commitment to each and every patient. We wish you and your little one a lifetime of happiness, and thank you for trusting Fertility Plus with something so precious.
Stephanie H.
Dr Gudi and Dr Shah are both amazing fertility doctors! I froze my eggs with them and Dr Gudi went above and beyond to ensure I had the best result. I am so grateful to him and can’t thank him enough.
Response from the owner:Thank you for your lovely review. We’re so pleased you had such a positive experience with Dr Gudi and Dr Shah and wish you all the best.
Anastasia D.
I had IVF treatment at this fertility clinic and overall my experience has been very positive. The care was professional, evidence-based, and clearly explained. My treatment involved PGT-A tested embryos, and I felt confident in the clinical approach and decision-making throughout. After a first-trimester miscarriage, I was referred to hospital care while the clinic continued to guide me on next steps and future planning. For my next transfer, all appropriate precautions were taken to minimise the risk of another miscarriage. I am now 13 weeks pregnant, and it has been reassuring to know the clinic remains available for support during my pregnancy. Dr Gudi is highly knowledgeable and professional, with a calm, evidence-based approach. When he was unavailable for my transfer, Dr Shah stepped in and was equally excellent — attentive and compassionate. IVF is challenging, but having experienced, transparent doctors made the journey far more manageable. I would highly recommend this clinic to anyone seeking professional fertility care.
Response from the owner:Thank you for taking the time to share such a thoughtful and kind review with us. Your words truly mean a lot to the entire clinic team, and we're grateful that you chose to share your experience. It has been our privilege to be part of your journey. Knowing that we were able to provide you with the care and guidance you needed fills us with pride. We're happy that your experience with us was positive, and we feel honoured to have played a role in your path forward. Please know that our door is always open should you need anything in the future. We wish you continued health, happiness, and all the very best as you move forward. Thank you again for trusting us with your care.
Paige R.
After my third round with Dr. Gudi, having had two previous rounds elsewhere, he was able to create four embryos for me. My first transfer was on 9th September 2022, and that cycle blessed me with my beautiful daughter, born in May 2023. I returned to Dr. Gudi for a second transfer on 22nd January 2025, and on 8th October 2025, I welcomed my healthy baby boy into the world. Thanks to Dr. Gudi, I now have two beautiful children, and I truly cannot thank him enough. From the very first moment I met him, I had a deep feeling that he would be the one to help me, and I was right. I felt nothing but positivity and hope, and he turned that hope into reality.
Response from the owner:Thank you so much for sharing your wonderful journey. We’re absolutely delighted to hear about the arrival of your daughter and son and are honoured to have supported you along the way. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your family every happiness.
Kamila B.
We cannot say enough wonderful things about Dr. Gudi and his team. From the very first appointment, we felt truly seen, heard, and cared for. Fertility journeys can be overwhelming and emotional, but we felt a combination of incredible medical expertise, compassion, patience, and genuine kindness that made all the difference. Dr. Gudi took the time to explain every step clearly, answered all of our questions without ever rushing us, and made even the most stressful moments feel manageable. Thanks to Dr. Gudi, we felt supported every step of the way—and we will be forever grateful. If you are looking for a fertility doctor who is deeply knowledgeable, incredibly compassionate, and genuinely invested in your success, we recommend Dr Gudi wholeheartedly to anyone beginning or continuing their fertility journey.
Response from the owner:Dear Kamila, Thank you for sharing such kind and heartfelt words. It is privilege to be part of your patient's journeys, and reading this means a lot to our entire team and Dr.Gudi. Supporting you both through every step has been rewarding, and we are grateful for the trust you placed in us. Wishing you all the very best for the future, and thank you again for this beautiful review.
Dinesh
We are incredibly grateful to Dr. Gudi for being such an important part of our journey to parenthood. ❤️ Our IVF journey was filled with so many emotions, hopes and prayers, and Dr. Gudi supported us throughout the process with exceptional care, guidance and professionalism. His expertise, patience and reassuring approach gave us confidence and comfort at every step of our journey. We are now blessed with our beautiful baby boy. 👶🏻❤️ Holding him in our arms feels like a dream come true, and we will always remember Dr. Gudi as the doctor who helped make our greatest dream of becoming parents a reality. Thank you, Dr. Gudi, for your dedication, kindness, care and for being such an important part of our story. We will always be deeply grateful for everything you have done for us. 🙏🏻❤️ We wholeheartedly recommend Dr. Gudi to anyone beginning their fertility journey. We feel truly blessed to have had him as our doctor. ❤️
Response from the owner:Thank you from the bottom of our hearts for such a kind, thoughtful and caring review. We are overjoyed for you both and to have been part of your journey was an honour. Such wonderful news about your baby boy! Dr Gudi and the team here at Fertility Plus thank you very much and are sending our warmest congratulations to you and the family.
Henry
Hello Mate ,I have to discuss an important problem,but you didn't give Whatsap on profile,I am Unable to contact.😔,Can you plz come on watsp Via Bio. It's Very Important 🙏
Octavian M.
As a clinician myself, I am acutely aware of how difficult it is to combine scientific rigour, clear decision-making, and genuine human care — especially in a field as emotionally charged as reproductive medicine. Dr Anil Gudi exemplifies this balance at the highest level. From our very first consultation at Fertility Plus, Dr Gudi approached our case with calm authority, intellectual honesty, and deep respect for us as a couple. Every step was carefully explained, decisions were evidence-based, and expectations were communicated clearly and responsibly — without false reassurance, but always with empathy. What stood out most was his professionalism: structured thinking, excellent planning, and a remarkable ability to remain composed and supportive throughout a demanding journey. This is not simply good bedside manner; it is the mark of a mature specialist who truly understands both medicine and people. Today, with the birth of our daughter, Evelyn, the outcome speaks for itself. His guidance and medical judgment were not only thoughtful — they were fruitful. This review is therefore written in the light of results, not hope. In that sense, it is evidence-based. I offer my sincere professional respect and personal thanks to Dr Anil Gudi and the entire team at Fertility Plus. I would not hesitate to recommend him to patients or colleagues alike.
P F.
Highly recommend Fertility Plus. Dr Gudi and Dr Shah are incredibly competent and good at their jobs. Very positive experience!
Response from the owner:Thank you for your lovely review. Dr Gudi and Dr Shah are very appreciative! We are delighted that you had such a positive experience and wish you all the best.
Sally
We would wholeheartedly recommend Fertility Plus, Dr Gudi and his team. From the moment we met him, we felt such a sense of ease, and a weight lifted knowing we were in a safe pair of hands. Dr Gudi was kind, informative and talked us through everything leaving us feel confident and hopefully for the journey ahead. Thanks again, Sally and James
Response from the owner:Thank you both for taking the time to share such kind words. "A weight lifted" is one of the most meaningful things we could hear. We know how much courage it can take to begin this journey, and knowing you felt safe and at ease from that very first meeting means a great deal to Dr Gudi and the whole team. It has been a privilege to support you, and we're wishing you every happiness for the road ahead.
Alison H.
For anyone out there looking to start a family and needs support, I can honestly say the only place I would recommend is Fertility Plus. Our experience with Dr Gudi is something we will always be grateful for, and it is difficult to put into words just how much his care meant to us. From the beginning, he guided us through every single step with patience, clarity, and genuine compassion. Sadly, our first attempt ended in a miscarriage, which was a heartbreaking experience. During that time, Dr Gudi was incredibly supportive — not only medically, but emotionally as well. He checked on me closely for any signs and made sure I felt reassured and properly looked after. After that, we tried again, and thankfully it was successful. We are now blessed with a beautiful little girl, and we truly feel we owe so much of this outcome to Dr Gudi’s expertise, commitment, and dedication. What stood out most is that the whole experience never felt transactional. Dr Gudi genuinely did everything he could to give us the best possible chance and the best possible outcome. Even recently, I received a call from his team to check in on us and see how everything is going, which speaks volumes about the level of care and follow-up you receive. I cannot recommend Dr Gudi and Fertility Plus highly enough. It is rare these days to meet someone who clearly cares so deeply, enjoys what they do, and consistently delivers such a high standard of care. Having previously been with another private clinic, I can confidently say the difference in approach and support was remarkable.
Response from the owner:Thank you Alison for taking the time to share your story. We're overjoyed for you and your little girl. We know how difficult the journey can be, especially after experiencing a loss, and we're grateful we could be there for you through it all. What you've described, feeling genuinely cared for rather than it being transactional is exactly what we hope every patient experiences with us. Thank you for trusting us with something so precious. Wishing you and your family all the best.
Maria K.
I have been under Dr Gudi's care for over 12 years and he is simply the best fertility doctor. He has compassion and care for his patients. I truly believed that Dr Gudi could help make our dreams come true and believing in him on our 11th IVF it was a success and I sit here today with my 5week old baby in my arms, a dream I use to dream about, and now it's my reality. Thank you to the whole team at Fertility Plus. I really cannot praise him enough and I will always be forever grateful to him.
Response from the owner:Thank you so much for taking the time to write this review. It has been a privilege to walk that journey alongside you. Dr Gudi and the whole Fertility Plus team are so happy for you and the your family. Thank you for trusting us. We wish you and your little one every joy in this wonderful new chapter.
Elizabeth Gorski R.
After years of trying we finally had success with Mr Gudi and his team. He was completely honest and thorough on his approach, and was willing to test different drug profiles to get the best outcome. The genetic testing he used allowed us to not waste time and energy using the wrong embryos. On top of all of this, he was kind and funny, finding things to relate to to put us at ease. I couldn’t recommend him and his clinic more. We now have a month old baby girl, who’s causing such happiness and chaos in equal measure!
Response from the owner:Thank you so much for your incredibly kind and thoughtful review. It was a real privilege to support you through your journey. We're delighted to hear that our approach helped give you confidence along the way, and even more delighted to hear that you now have a beautiful baby girl! A month of happiness and chaos sounds like the perfect description of life with a newborn. 😊 Wishing you all three so much joy and precious moments together. Thank you again for putting your trust in us, it means a great deal to the whole team.
Natasha C.
We had a truly wonderful experience with Fertility Plus, and we are so grateful for the care and support we received throughout our journey. From the very first appointment, the team made us feel comfortable, informed, and hopeful. Every member of staff was kind, professional, and genuinely invested in helping us achieve our dream of starting a family. The doctors and nurses were incredibly knowledgeable and always took the time to explain each step of the process, answer our questions, and reassure us when we felt anxious. Their compassion and dedication made a challenging journey much easier for us. Thanks to the amazing team at Fertility Plus, we were blessed with the birth of our beautiful baby girl. It is hard to put into words how thankful we are for everything they have done for our family. They helped turn our dream into reality. We would wholeheartedly recommend Fertility Plus to anyone going through fertility treatment. The care, expertise, and support they provide truly make a difference.
Response from the owner:Thank you so much for your beautiful words and for taking the time to share your experience with us. We’re truly touched to hear how supported and cared for you felt throughout your journey. It’s always our goal to provide compassionate, personalised care, and knowing that we were able to make a difference means so much to our team. Congratulations on the arrival of your baby girl, we’re absolutely delighted for you and your family! Thank you again for your trust and kind recommendation. Wishing you all the happiness as you begin this wonderful new chapter together.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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