Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Che
I would like to share my sincere experience with Dr Gudi, as I truly believe he is an exceptional fertility specialist. After being treated at several other clinics, I can honestly say that Dr Gudi stands out for his knowledge, precision, and integrity. His approach to treatment is extremely thorough, thoughtful, and well planned, and he never rushes any part of the process. What impressed me most was how carefully he prepared my uterine lining. He did not focus only on thickness, but on quality. He monitored me closely with regular scans and would only proceed when the lining was exactly as it should be, including ensuring the correct triple-line pattern. Dr Gudi was also very precise with medication timing, especially progesterone. He explained clearly when to start, the exact time it needed to be taken, and why consistency was so important. I never had any issues with progesterone levels or medication under his care, and everything was managed carefully and correctly. He never pushed unnecessary tests or procedures and was always honest. If something did not look right, he was prepared to cancel and restart rather than waste time, money, or emotional energy. Throughout my treatment, he took the time to explain protocols clearly, answered questions patiently, and made sure I fully understood every step. Looking back now, everything he said and did makes complete sense, and I truly appreciate how careful and professional his approach was. I would highly recommend Dr Gudi to anyone looking for a fertility specialist who is knowledgeable, precise, ethical, and genuinely dedicated to doing things properly.
Ewelina W.
We would like to thank the entire Fertility Plus team, especially Dr Gudi and Nurse Kristina. The service we received was fantastic! They are very professional, kind and always available. I would highly recommend them to anyone looking for fertility treatments. We were offered detailed examinations, often appointments, check ups and blood tests. After many years of trying to conceive we had a positive pregnancy test after the first attempt with my frozen embryos. Now we are expecting our first baby. Fertility Plus team -We will never forget you!
Octavian M.
As a clinician myself, I am acutely aware of how difficult it is to combine scientific rigour, clear decision-making, and genuine human care — especially in a field as emotionally charged as reproductive medicine. Dr Anil Gudi exemplifies this balance at the highest level. From our very first consultation at Fertility Plus, Dr Gudi approached our case with calm authority, intellectual honesty, and deep respect for us as a couple. Every step was carefully explained, decisions were evidence-based, and expectations were communicated clearly and responsibly — without false reassurance, but always with empathy. What stood out most was his professionalism: structured thinking, excellent planning, and a remarkable ability to remain composed and supportive throughout a demanding journey. This is not simply good bedside manner; it is the mark of a mature specialist who truly understands both medicine and people. Today, with the birth of our daughter, Evelyn, the outcome speaks for itself. His guidance and medical judgment were not only thoughtful — they were fruitful. This review is therefore written in the light of results, not hope. In that sense, it is evidence-based. I offer my sincere professional respect and personal thanks to Dr Anil Gudi and the entire team at Fertility Plus. I would not hesitate to recommend him to patients or colleagues alike.
Katya H.
We cannot thank Fertility Plus enough for the care and support we received throughout a very challenging IVF journey. In particular, Dr Anil Gudi was exceptional — calm, compassionate, and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with honesty and empathy, and always made us feel listened to and respected. Thanks to his expertise and dedication, we finally achieved our long-awaited outcome. We will always be deeply grateful and would highly recommend Dr Gudi and the Fertility Plus team to anyone navigating fertility treatment.
Response from the owner:Thank you so much for your wonderful words. Dr Gudi and our entire team are deeply touched by your kind feedback. It has been our privilege to support you thank you for trusting us with your care. We wish you all the happiness ahead.
Brian D.
We are so grateful to Dr. Gudi for his exceptional care and support. He was personable, always available to answer our questions, and incredibly informative throughout the process. His calm and reassuring manner helped us stay positive, and thanks to his guidance we were successful on our very first round. We truly credit this success to Dr. Gudi and cannot recommend him highly enough! Brian, Céline and Lilly too! :)
Maristella P.
A huge thank you to the Fertility Plus team and Dr. Shah. He was always available, professional and positive. I have always felt supported, I highly recommend them to anyone looking for fertility treatments. Thanks to them I am expecting my first child. An infinite thank you!!!
A G.
I recently completed my egg freezing procedure with Dr Nisha Thakre and would highly recommend her to anyone considering fertility treatments. Dr Thakre made me feel very comfortable throughout the entire process. She has a very calm, caring and reassuring demeanour and she was always very accommodating to my own busy work schedule. She made sure I was monitored carefully throughout and was always available if I had any questions. A BIG thank you to Dr Thakre, her team of nurses and the reception staff at Fertility Plus for being so kind and supportive throughout!
Mandy W.
We had a wonderful experience with Fertility Plus. 18 months of 'unexplained secondary infertility' I was fortunate enough to fall pregnant on the first cycle of Cycle Monitoring with Dr Shah. I'm now 24 weeks pregnant with my daughter. We will always be incredibly grateful to Dr Shah for taking the time to listen to me and my symptoms and offering a non invasive, cost effective option whilst still managing our expectations. I will highly recommend Dr Shah to anyone struggling to conceive. Thank you a million times over.
M1
As we reflect on our IVF journey, my wife and I are overwhelmed with gratitude for the exceptional care provided by Dr. Gudi and Nurse Catherine. From the very beginning of our treatment in January 2024, we experienced a level of support, love, and patience that far exceeded our expectations. Throughout our IVF process, Dr. Gudi’s attentive care was evident in every interaction. He monitored my wife’s progress closely with bi-daily appointments, ensuring we were always informed and confident in our journey. His kindness and gentle demeanor were a constant source of comfort, as he patiently answered our many questions with honesty and compassion. Nurse Catherine, whom we affectionately regard as an angel, played an integral role in our experience. Despite being pregnant herself, her dedication never wavered. She was always there to guide us through medication administration and offer unwavering support with a kind smile. Her presence truly made our journey all the more special. Each step, from medication to tests, was handled with such care that it felt effortless. The emotional culmination of our journey was unforgettable. When Dr. Gudi shared the joyous news of our pregnancy, it was a moment of pure emotion. Dr. Gudi, Catherine, my wife and I were all moved to tears, sharing a bond that will last a lifetime. Even now, six months into the pregnancy, Dr. Gudi remains available and supportive, providing advice and reassurance whenever needed. Their generosity in sharing personal contact information and their continued kindness are deeply appreciated. We are eternally thankful to Dr. Gudi for making our dream a reality. His dedication, empathy, and professionalism are unparalleled, and we are so grateful to have chosen them for this journey. Lastly, we extend our heartfelt thanks to the reception staff, whose warm smiles greeted us at every visit, adding to the welcoming atmosphere that made our experience so positive. With immense gratitude,
Penny D.
Incredibly competent, professional, attentive and respectful. I could not be happier that we used Fertility Plus. Recommend 100%.
Dasmeet K.
experienced staff and doctors i would recommend anyone who is struggling with conception
R A.
We have nothing but gratitude and praise for Dr Gudi and his team, who has been recommended to us by a friend. Without Dr Gudi’s help, we would not have just become a family of three. After many frustrating years in the NHS system and early miscarriages, Dr Gudi guided us through two IVF and FET rounds with his wealth of expertise, tailored to our particular situation, always staying optimistic, realistic, and compassionate. It has made a world of a difference knowing that we could contact him for clarification whenever we had questions. Thanks to Dr Gudi, we look back fondly to our time with him, despite it being a long and hard chapter in our lives where becoming parents sometimes seemed a wish that may not come true. We cannot speak highly enough of Dr Gudi and the team at Fertlity Plus, who will always have a special place in our hearts and lives. Thank you Dr Gudi beyond anything we could write, holding our perfect little baby would not have been possible without Fertility Plus.
Response from the owner:Thank you for such heartfelt words. Dr Gudi and our entire team are honoured to have been part of your journey to becoming a family of three. We're so glad we could provide the care and support you needed. Thank you for trusting us with your care.
sharmin A.
Alhamdulillah, first and foremost, I am endlessly grateful to Allah for blessing me with this beautiful miracle. 🤲❤️ My journey to pregnancy has not been easy. I had gone through the heartbreak of multiple miscarriages, and after experiencing so much loss, I became extremely depressed and emotionally exhausted. There were times when I felt like I had lost all hope of becoming a mother. I initially visited another private doctor for a consultation, but I didn’t feel completely comfortable or confident. Then, through a family member who had successfully received treatment from Dr. Gudi at Fertility Plus, I heard about his care and decided to make an appointment. From the very first day I met Dr. Gudi, I felt reassured. He was incredibly kind, patient, understanding, and supportive. The way he explained everything to me and guided me about the next stage of my journey gave me hope and confidence when I needed it the most. His calm and positive approach made me feel that I was finally in safe and caring hands. I followed his guidance and recommendations, and Alhamdulillah, today I am pregnant. ❤️🤲 I am still in my first trimester, so I know I have a journey ahead of me, and I continue to pray to Allah for a healthy and safe pregnancy. But the happiness in my heart right now is something I simply cannot describe. After everything I have been through, this pregnancy feels like a true miracle and blessing from Allah. I am so grateful to Allah for answering my prayers and for bringing Dr. Gudi into my journey at the right time. Dr. Gudi, thank you from the bottom of my heart. ❤️ Your knowledge, dedication, kindness, patience, and reassuring guidance have meant more to me than words can express. You gave me hope during one of the most difficult periods of my life, and I will always be grateful for the care and support you have given me. To anyone going through fertility struggles, repeated miscarriages, or feeling hopeless after a difficult journey, please don’t give up hope. I know personally how painful and emotionally draining this journey can be. I have already recommended Dr. Gudi to many people because of my own experience, and I sincerely hope that others can also find the support and care that I found. Please keep me in your prayers as I continue this precious journey. 🤲❤️ May Allah protect my little one, bless me with a healthy pregnancy and healthy baby, and bless every couple who is waiting and praying for their own miracle. Alhamdulillah for this blessing. 🤲 And heartfelt thanks to Dr. Gudi for being such an important part of my journey. ❤️
Response from the owner:We thank you wholeheartedly for this beautiful, kind and wonderful review. We are delighted that we could be there for you both and it means a lot that after it all, you took the time to write with such overwhelming kindness and care. May your journey continue to be blessed. You will always be a part of the Fertility Plus family, and we send you both our warmest wishes for all that lies ahead.
Ritika J.
I would recommend Fertility Plus for anyone looking for guidance on their fertility journey. Dr Gudi is very caring, kind and knowledgable, his diagnosis and recommendation helped us achieve our dream of being parents. All staff at fertility plus are very responsive, kind and accommodating - they kept us up to date with the appointments. Thanks so much to the team and special thanks to Dr. Gudi!
Rebecca V.
Exceptional service, wonderful members of staff. Could not recommend more highly. A particular thanks to the brilliant, knowledgeable and kind Dr Nisha Thakre.
Amish P.
Excellent professional care and advice from an expert team. Explain difficult concepts in an easy to understand manner and give sound rational advice based on clinical need. Proud to be one of their success stories
Alexandra B.
Dr. Gudi was absolutely amazing. He was so thoughtful throughout the entire process and always made himself available whenever I had questions or needed reassurance. I felt genuinely cared for and supported at every step. The procedure was a success, and I couldn’t be more grateful. His appointment and administrative staff were also fantastic warm, organised, and incredibly helpful. I would definitely recommend Dr. Gudi without hesitation.
Rosa W.
We couldn’t be more grateful for the care we received. Dr Gudi was always available to answer questions, even personally, and never made us feel uncomfortable. He is thorough, professional, and very factual, which gave us a lot of confidence throughout the whole process. He identified an issue that would have reduced our chances of IVF success, referred us to specialists that helped cleared it for us, and we were fortunate to become pregnant immediately on our first round of IVF with Dr Gudi. We’re now 10 weeks pregnant with our first child after more than a year of trying. The wider network he referred us to, including a fantastic gynecologist, was also excellent. His staff were always responsive and kind via email, which made the whole journey much easier. We highly recommend him to anyone seeking fertility support.
Anastasia D.
I had IVF treatment at this fertility clinic and overall my experience has been very positive. The care was professional, evidence-based, and clearly explained. My treatment involved PGT-A tested embryos, and I felt confident in the clinical approach and decision-making throughout. After a first-trimester miscarriage, I was referred to hospital care while the clinic continued to guide me on next steps and future planning. For my next transfer, all appropriate precautions were taken to minimise the risk of another miscarriage. I am now 13 weeks pregnant, and it has been reassuring to know the clinic remains available for support during my pregnancy. Dr Gudi is highly knowledgeable and professional, with a calm, evidence-based approach. When he was unavailable for my transfer, Dr Shah stepped in and was equally excellent — attentive and compassionate. IVF is challenging, but having experienced, transparent doctors made the journey far more manageable. I would highly recommend this clinic to anyone seeking professional fertility care.
Response from the owner:Thank you for taking the time to share such a thoughtful and kind review with us. Your words truly mean a lot to the entire clinic team, and we're grateful that you chose to share your experience. It has been our privilege to be part of your journey. Knowing that we were able to provide you with the care and guidance you needed fills us with pride. We're happy that your experience with us was positive, and we feel honoured to have played a role in your path forward. Please know that our door is always open should you need anything in the future. We wish you continued health, happiness, and all the very best as you move forward. Thank you again for trusting us with your care.
Vinaya R.
My second IVF success with Dr Gudi. I feel blessed to have found such a kind and positive and efficient doctor. My first baby is 3 years old soon and am due with second this July 2024. Dr Gudi always gave me one to one attention and cleared all my queries and is a pillar of reassurance and hope . Thank you doctor!
S S.
My wife and I are extremely grateful to Dr. Gudi and his staff for their care and treatment and a successful pregnancy at the first attempt. The entire interaction was very well managed and we really appreciate his emotional touch during the entire process. Everyone was so patient and helpful with questions and doubts during the different stages. We would highly recommend Dr. Gudi and his team, not just for the results but for the entire process.
Mark & Rosie R.
Thank you to Dr Gudi and all the Fertility Plus team, who provided us with such exceptional care, guidance and support throughout our fertility and conception journey. We recently welcomed our beautiful baby daughter into the world and we will be forever grateful for the dedication and expertise shown by Dr Gudi. His unwavering commitment, tailored advice and warm kindly manner were exemplary. We recommend Fertility Plus unreservedly, and are so pleased we chose such a welcoming, world-class clinic.
Response from the owner:Thank you for your wonderful words and huge congratulations on the arrival of your baby daughter. We're absolutely thrilled for you both. Dr Gudi and our entire team are grateful to have been part of your journey. Providing personalised, compassionate care is at the heart of everything we do, and it means a lot to know we made a positive difference during such an important time in your lives. Thank you for trusting Fertility Plus with your care and for your kind recommendation.
James L.
We had a wonderful experience with Fertility Plus and now have a 2 year old and a 1 week old thanks to Dr Gudi’s incredible expertise, having had multiple failed cycles on the NHS and a different private option. Dr Gudi takes the time to understand what options will offer you the best chance of success and is up to date on the latest research around medication. His tailor made plan generated significantly more eggs/embryos which was key to our success. Dr Gudi is available by WhatsApp for quick response to queries and can be seen virtually and in person. We owe the world in gratitude to him and will be back in the hope of having another.
Response from the owner:Thank you so much for sharing your experience and your wonderful news. We’re delighted to hear about your success and truly honoured to have supported you on your journey. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your growing family every happiness, and we look forward to welcoming you again in the future.
Francesca M.
Dr Gudi came highly recommended to me and I am honestly so grateful and glad. At a time when I felt so anxious about making the right decision for my egg freezing, the minute I was introduced to Dr Gudi I knew I had made the right choice. I highly recommend Dr. Gudi and his team to anyone considering egg freezing or fertility treatment. His expertise, alongside his warm and approachable nature, made me feel at ease throughout the process. Every step was tailored to me. Communication and organisation was fantastic, with extremely quick response times from all of the team at Fertility Plus. Dr Gudi also available anytime on WhatsApp. Whilst I didn't message him much, knowing he was there at any time really put my my mind at rest. All of his team were so wonderful and made me feel so comfortable. They explained every element of the injection and procedure process, which was all very daunting to me. My egg freezing procedure with Dr Shah was smooth and the team on the day were amazing. I couldn’t be happier with my experience and the results. A huge thank you to the team at Fertility Plus. Please know you are all making such a positive impact during a stressful time in someones life. I will be forever grateful. Do not look around any further - this is your clinic!
Rexhina S.
Fertility Plus clinic is the best fertility clinic I ever been so far .I had polycystic ovary syndrome and was so difficult to get pregnant, but thanks to Dr Gudi and the lady wich was he's trusted person that helped me in my follow-up apointments iam 7 weeks pregnant now, iam so happy. Other Clinics before just gave me stimulating tablets like letrozol or clomiphene without treating the cysts first,so the cysts resisted to medication. Dr Gudi treated my cysts first giving a supplement (Inofolic alpha ) and than the trigger tablets or injection and worked . I would highly recommend fertility Plus clinic to couples who are planning family. You will really find solution here . Very happy with the service from nurses too they were very kind and helpful. Thank you for everything.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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