Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Beatriz S.
My experience at this fertility clinic has been incredibly positive, and I’m very grateful for the care I received from Dr. Nisha Tharke. Throughout the process, she helped me feel calm, informed and supported. I came to the clinic with concerns about my fertility and I had assumed my journey would be very long and medically intensive. Dr. Tharke evaluated everything carefully, guided us through our options and offered a balanced plan. With her support, we were able to move forward with a simple treatment approach and to our relief, it worked much sooner than expected. I always felt like we were part of the decision-making and fully understood each step. The entire team, from the administrative staff to the nurses, was consistently warm, professional, and attentive.
Response from the owner:Thank you for your lovely feedback. We’re so pleased you felt supported throughout your care with Dr Thakre and our team, and we wish you every happiness ahead.
Catherine F.
Highly recommend Fertility Plus. Dr Gudhi, Dr Shah & Nurse Kristina were all huge support on our journey. There were tricky moments which were all managed with tact, sensitivity & compassion. The quality of care & their knowledge enabled us to recently welcome our little one & we will be forever grateful!
Response from the owner:Thank you so much for your kind review. We’re delighted to hear about your positive experience and the recent arrival of your little one. Dr Gudi, Dr Shah and Nurse Kristina will be so pleased to read your feedback. Wishing you and your family all the very best.
Toka
Well, where do I start? From my very first phone call to every subsequent visit and interaction at Fertility Plus, I was treated with kindness, patience, and genuine compassion. Dr. Gudi is not only highly skilled and knowledgeable but also takes the time to listen and explain everything clearly. He always made me feel that I was in the best possible hands. The nurses (Nurse Catherine, Nurse Kristina, and Nurse Michaela) and the support staff were equally wonderful - warm, attentive, and professional. Every interaction, whether at reception, over the phone, or during appointments, was friendly and reassuring. It is clear that everyone works together as a team, with the patient’s wellbeing at the heart of everything they do. The level of service I received exceeded my expectations, and I am truly grateful for the outstanding support throughout my treatment. A big thank you to Dr. Gudi and every member of the team for making what could have been a rather stressful experience feel so positive. Five stars are indeed thoroughly deserved.
Response from the owner:Thank you so much for taking the time to share such kind and thoughtful words. We're so pleased to hear that you felt cared for and supported at every stage of your journey with us. Dr. Gudi will be touched by your comments, as will Catherine, Kristina, and Michaela. We'll make sure your message reaches the whole team. You're absolutely right that patient wellbeing sits at the heart of everything we do, and it's wonderful to know that came through in every interaction, from your very first phone call onwards. Fertility treatment can be an emotional and uncertain time, so knowing we helped make your experience feel positive and reassuring is the greatest compliment we could receive. Thank you again, and we wish you all the very best.
Libby W.
I don’t feel that 5 stars are enough to reflect the incredible care I received from Dr Gudi at Fertility Plus. For anyone considering fertility support, I would wholeheartedly recommend Fertility Plus, the level of care truly stands out compared to other clinics. From my very first meeting with Dr Gudi, I knew my experience would be completely different from the clinic I had previously attended. He was exceptionally patient and compassionate, immediately putting me at ease and easing my anxiety. He guided me through every step of the process in a way that was clear and easy to understand, always managing expectations and never overpromising. What I appreciated most was how he made me feel like I was his only patient. I never felt rushed, he always took the time to answer any questions and did everything possible to achieve the best outcome. I owe so much to Dr Gudi. I now have a beautiful 3-month-old baby boy, and without his care and expertise, this wouldn’t have been possible. I will be forever grateful.
Response from the owner:Thank you so much for taking the time to share such a heartfelt review and the most wonderful news about your baby boy. Congratulations to you and your family. It means so much to us all to hear how supported and cared for you felt throughout your journey. Dr Gudi is a truly exceptional clinician, and your words reflect everything he brings to his work, patience, compassion, and an unwavering commitment to each and every patient. We wish you and your little one a lifetime of happiness, and thank you for trusting Fertility Plus with something so precious.
tanvi N.
We’re forever grateful to Fertility Plus, Dr. Gudi, and Dr. Nisha Thakre for helping us bring our beautiful baby boy into the world. From the very beginning, the whole team was incredibly kind, patient, and supportive. Dr. Gudi is extremely knowledgeable and always made us feel comfortable and cared for. He guided us through every step with compassion and expertise, turning what could have been a difficult and overwhelming journey into one filled with hope and reassurance. The team was always available — even on WhatsApp — to answer our smallest queries and doubts, which meant so much to us. Thanks to their dedication and care, our dream of becoming parents has finally come true. We can’t thank Dr. Gudi, Dr. Thakre, and the entire Fertility Plus team enough — truly an outstanding clinic and wonderful people. 💙
Response from the owner:Thank you so much for your kind words and wonderful news. We’re delighted to hear about the arrival of your baby boy and honoured to have supported you on your journey. Dr Gudi, Dr Thakre and the team will be so pleased to read this. Wishing your family every happiness.
Elle P.
After trying several different options to start our family, we eventually decided to go through IVF with Fertility Plus, and it was the best decision we could have made. I’m now 14 weeks 4 days pregnant and we are beyond grateful for the care and support we received throughout the entire process. Dr Gudi was absolutely fantastic — compassionate, knowledgeable, reassuring, and always took the time to answer our questions and make us feel comfortable. Going through fertility treatment can be emotionally overwhelming, but the team at Fertility Plus made us feel supported every step of the way. We truly felt cared for as people, not just patients. Thank you to Dr Gudi and everyone at the clinic for helping us achieve something we had hoped for so long. We would highly recommend Fertility Plus to anyone considering fertility treatment
Response from the owner:Thank you so much for taking the time to share this and congratulations on your pregnancy! Absolutely wonderful news and we are absolutely thrilled for you both. We know how much courage and resilience the journey to parenthood can take, and we're so glad that Mr Gudi and the whole team were able to support you in the way you deserved. Wishing you a smooth and joyful pregnancy ahead and thank you for trusting us with something so precious.
Rosa W.
We couldn’t be more grateful for the care we received. Dr Gudi was always available to answer questions, even personally, and never made us feel uncomfortable. He is thorough, professional, and very factual, which gave us a lot of confidence throughout the whole process. He identified an issue that would have reduced our chances of IVF success, referred us to specialists that helped cleared it for us, and we were fortunate to become pregnant immediately on our first round of IVF with Dr Gudi. We’re now 10 weeks pregnant with our first child after more than a year of trying. The wider network he referred us to, including a fantastic gynecologist, was also excellent. His staff were always responsive and kind via email, which made the whole journey much easier. We highly recommend him to anyone seeking fertility support.
sarni
We had an excellent experience with Dr Gudi throughout our IVF journey. After visiting several clinics, we were told that our chances of success were extremely low—around 1%—because my partner suffers from a ciliary condition that affects fertility. Despite the discouraging outlook, Dr Gudi was honest, supportive, and very professional. From the beginning, everything was explained clearly and we always felt we were in very capable hands. To our amazement and happiness, our IVF treatment was successful on the very first attempt. We truly believe this was due to Dr Gudi’s expertise and the care provided by the whole team.
Response from the owner:Thank you so much for taking the time to share your experience with us. Your journey is a testament to your strength and determination as a couple, and we are absolutely thrilled that your IVF treatment was successful. Dr Gudi and the team are proud to have been part of such a meaningful chapter in your lives. Thank you for putting your trust in us. We wish your growing family every happiness, and please do not hesitate to reach out if there is ever anything we can do for you in the future.
Sushma R.
Thanks to Dr Gudi and his wonderful team, I am holding my 2 day old daughter in my arms. There’s no way this would’ve been possible without him. He is kind and compassionate but also sets realistic expectations throughout treatment. I found it particularly useful that I could contact Dr Gudi via WhatsApp with any questions I had. Nothing was ever too much. Thank you Dr Gudi and Fertility Plus for completing our family.
Phu T.
My husband and I had undergone IVF treatments many times at other clinics without success. Through a friend’s recommendation, we came to Dr. Gudi, and we were truly blessed to succeed on our very first attempt here. Although we do not speak much English, Dr. Gudi took the time to explain everything clearly and carefully, step by step, making sure we fully understood and felt comfortable throughout our journey to have a baby. The nurses and hospital staff were also incredibly kind, friendly, and professional. Their support and care meant so much to us during this emotional journey. We are deeply grateful to Dr. Gudi and the entire hospital team for helping make our dream come true. Thank you all from the bottom of our hearts.
Response from the owner:Thank you for taking the time to share your story with us. We are honoured that a friend's recommendation brought you to us and overjoyed about your success. Mr Gudi will be very happy to read your kind words. Ensuring every patient feels fully informed, comfortable, and supported is something he and the whole team are deeply committed to, and we are so glad that came through during your time with us. We will also be sure to pass your lovely words on to our nursing and wider clinic team, who put so much care and dedication into supporting patients through their journey. We wish you both all the very best for this wonderful new chapter. Thank you, from all of us at Fertility Plus.
Mark & Rosie R.
Thank you to Dr Gudi and all the Fertility Plus team, who provided us with such exceptional care, guidance and support throughout our fertility and conception journey. We recently welcomed our beautiful baby daughter into the world and we will be forever grateful for the dedication and expertise shown by Dr Gudi. His unwavering commitment, tailored advice and warm kindly manner were exemplary. We recommend Fertility Plus unreservedly, and are so pleased we chose such a welcoming, world-class clinic.
Response from the owner:Thank you for your wonderful words and huge congratulations on the arrival of your baby daughter. We're absolutely thrilled for you both. Dr Gudi and our entire team are grateful to have been part of your journey. Providing personalised, compassionate care is at the heart of everything we do, and it means a lot to know we made a positive difference during such an important time in your lives. Thank you for trusting Fertility Plus with your care and for your kind recommendation.
Parul R.
We cannot thank Dr Gudi and Fertility plus enough for the care and support we received through this very challenging IVF journey. Dr Gudi’s expertise and knowledge has helped us to achieve our amazing results. Dr Gudi was exceptional and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with empathy and always made us feel listened to and respected. We would highly recommend Dr Gudi and Fertility plus to anyone beginning or continuing their fertility journey.
Response from the owner:Reviews like this are such a reminder of why we love what we do, thank you for sharing your experience so openly, especially given how demanding this kind of journey can be. Dr Gudi will be moved to read this. His commitment to ensuring patients feel truly heard and supported through every decision is something that sets him apart, and it's clear that came through for you at every stage. We are so glad you found your way to Fertility Plus, and we couldn't be more delighted about your amazing results. Wishing you all the best moving forward.
2sharp N.
Excellent service from Dr Nisha Thakre back in March 2025. Went in for some diagnostic tests that revealed some morphology issues and recommended a mineral supplement. After 2 months of taking the supplement we started our journey naturally and extremely pleased to say we have a healthy baby boy. Would highly recommend this practice for personalised treatment that works.
Response from the owner:What wonderful news, congratulations to you both on the arrival of your baby boy! We will be sure to pass on your kind words to Dr Nisha Thakre. Thank you so much for taking the time to share your experience, and we wish your growing family all the happiness in the world.
Jasmine S.
Dr Gudi was recommended to us by a friend and we couldn't be more pleased with the service, advice and treatment my husband and I received. Dr Gudi was honest, transparent and informative. Throughout the process he made sure he explained all of our options, their success rates and we never felt any bias or pressure to choose one treatment over another. I have frozen eggs and he was very clear from the beginning this would be my best chance by far given my age (42/43). However, we decided to go down other routes first and luckily fell pregnant with our first round of IUI. We know this is uncommon and we were very lucky, but we felt supported in our decision-making through the whole process. On occasion I also had to see Dr Nisha Thakre for scans/tests, often saw the same nurse, and also interacted with reception and nurses via phone and email. All of interactions were friendly, professional and always helpful. My husband and I were extremely happy with the care we received at Fertility Plus, and wouldn't hesitate to go back if and when we need to.
Natasha C.
We had a truly wonderful experience with Fertility Plus, and we are so grateful for the care and support we received throughout our journey. From the very first appointment, the team made us feel comfortable, informed, and hopeful. Every member of staff was kind, professional, and genuinely invested in helping us achieve our dream of starting a family. The doctors and nurses were incredibly knowledgeable and always took the time to explain each step of the process, answer our questions, and reassure us when we felt anxious. Their compassion and dedication made a challenging journey much easier for us. Thanks to the amazing team at Fertility Plus, we were blessed with the birth of our beautiful baby girl. It is hard to put into words how thankful we are for everything they have done for our family. They helped turn our dream into reality. We would wholeheartedly recommend Fertility Plus to anyone going through fertility treatment. The care, expertise, and support they provide truly make a difference.
Response from the owner:Thank you so much for your beautiful words and for taking the time to share your experience with us. We’re truly touched to hear how supported and cared for you felt throughout your journey. It’s always our goal to provide compassionate, personalised care, and knowing that we were able to make a difference means so much to our team. Congratulations on the arrival of your baby girl, we’re absolutely delighted for you and your family! Thank you again for your trust and kind recommendation. Wishing you all the happiness as you begin this wonderful new chapter together.
Amit & T.
We couldn't recommend Fertility Plus enough. We had four IVF cycles under Dr. Gudi's care, and he remained positive and encouraging throughout, even during times when we had disappointing results. Throughout the whole process, Dr. Gudi was available for advice. We could message him at any time with our concerns, which was a godsend, especially when we experienced an ectopic pregnancy and had no idea how to proceed. Dr. Gudi was really proactive and ensured that he tried different treatments to maximise our results. We're now 23 weeks pregnant, expecting a little baby boy in January, and couldn't be happier. Dr. Gudi, Kristina, and the rest of the team at Fertility Plus are brilliant, they're truly empathetic and know how gruelling this process is, they ensure it's not a lonely journey and provide heartfelt support exactly when it's needed.
Tim W.
Me and My Wife cannot praise Mr Gudi and his Clinic highly enough. We had been with a different Clinic previously and had free failed IVF attempts due to various difficulties we experienced there and we were in honest becoming quite desperate. But Mr Gudi comforted us and reassured us and was immensely professional in every single aspect of our treatment. We cannot rate him highly enough. Five stars is not good enough. We are so happy to say we have had a successful process so far and look forward to the birth of our child, our first child later this year. Thank you, Mr Gudi 🙏
Photo from customer review
Response from the owner:Thank you so much for taking the time to share this and congratulations, from all of us at Fertility Plus. We know how much courage it takes to continue on this journey after previous setbacks, and we have enormous admiration for you both. Mr Gudi will be so glad to read your words, he is deeply committed to every patient he works with, and it is a privilege to hear how much that meant to you. We wish you and your wife all the very best for the journey ahead.
Pamela T.
We had a wonderful experience with Dr Gudi at Fertility Plus and would highly recommend then.
Paige R.
After my third round with Dr. Gudi, having had two previous rounds elsewhere, he was able to create four embryos for me. My first transfer was on 9th September 2022, and that cycle blessed me with my beautiful daughter, born in May 2023. I returned to Dr. Gudi for a second transfer on 22nd January 2025, and on 8th October 2025, I welcomed my healthy baby boy into the world. Thanks to Dr. Gudi, I now have two beautiful children, and I truly cannot thank him enough. From the very first moment I met him, I had a deep feeling that he would be the one to help me, and I was right. I felt nothing but positivity and hope, and he turned that hope into reality.
Response from the owner:Thank you so much for sharing your wonderful journey. We’re absolutely delighted to hear about the arrival of your daughter and son and are honoured to have supported you along the way. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your family every happiness.
C P.
My wife and I worked with Dr Gudi at Fertility Plus for our first child - born in June 2026. The whole experience with Fertility Plus was exceptional and Dr Gudi was a thoughtful, considered and empathetic guiding hand throughout the process. We were delighted with the experience and would recommend highly.
Response from the owner:Congratulations to you both on your new arrival, such wonderful news! Thank you for taking the time to share your experience. Dr Gudi will be delighted to hear your kind words, and we're so pleased you felt supported and cared for throughout your journey. Wishing your family all the very best.
Maria K.
I have been under Dr Gudi's care for over 12 years and he is simply the best fertility doctor. He has compassion and care for his patients. I truly believed that Dr Gudi could help make our dreams come true and believing in him on our 11th IVF it was a success and I sit here today with my 5week old baby in my arms, a dream I use to dream about, and now it's my reality. Thank you to the whole team at Fertility Plus. I really cannot praise him enough and I will always be forever grateful to him.
Response from the owner:Thank you so much for taking the time to write this review. It has been a privilege to walk that journey alongside you. Dr Gudi and the whole Fertility Plus team are so happy for you and the your family. Thank you for trusting us. We wish you and your little one every joy in this wonderful new chapter.
James L.
We had a wonderful experience with Fertility Plus and now have a 2 year old and a 1 week old thanks to Dr Gudi’s incredible expertise, having had multiple failed cycles on the NHS and a different private option. Dr Gudi takes the time to understand what options will offer you the best chance of success and is up to date on the latest research around medication. His tailor made plan generated significantly more eggs/embryos which was key to our success. Dr Gudi is available by WhatsApp for quick response to queries and can be seen virtually and in person. We owe the world in gratitude to him and will be back in the hope of having another.
Response from the owner:Thank you so much for sharing your experience and your wonderful news. We’re delighted to hear about your success and truly honoured to have supported you on your journey. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your growing family every happiness, and we look forward to welcoming you again in the future.
R P.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.
Kamila B.
We cannot say enough wonderful things about Dr. Gudi and his team. From the very first appointment, we felt truly seen, heard, and cared for. Fertility journeys can be overwhelming and emotional, but we felt a combination of incredible medical expertise, compassion, patience, and genuine kindness that made all the difference. Dr. Gudi took the time to explain every step clearly, answered all of our questions without ever rushing us, and made even the most stressful moments feel manageable. Thanks to Dr. Gudi, we felt supported every step of the way—and we will be forever grateful. If you are looking for a fertility doctor who is deeply knowledgeable, incredibly compassionate, and genuinely invested in your success, we recommend Dr Gudi wholeheartedly to anyone beginning or continuing their fertility journey.
Response from the owner:Dear Kamila, Thank you for sharing such kind and heartfelt words. It is privilege to be part of your patient's journeys, and reading this means a lot to our entire team and Dr.Gudi. Supporting you both through every step has been rewarding, and we are grateful for the trust you placed in us. Wishing you all the very best for the future, and thank you again for this beautiful review.
Stella S.
Dr Gudi is truly a wonderful doctor. After a successful embryo transfer in 2021, we returned to Fertility Plus for one last transfer and we just welcomed our second baby. Our family is now complete. Thank you!
Response from the owner:Thank you so much for your wonderful review! It's been a pleasure to be part of your journey, and we wish you and your family all the best for the future.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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