Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Anna S.
I came to Dr Gudhi at Fertility Plus after trying assisted fertility on the recommendation of a friend who had conceived 2 little ones with his team and he was absolutely brilliant. He takes a holistic approach to the IVF journey and really listened to my health issues (I had many) in order to help us find the best route to success. We now have a beautiful 11 day old little boy, due to genetically testing each egg. Which was so important for our needs. We couldn’t be more thrilled. Dr Shah, Dr Gudhi’s colleague did our final procedure and he was extremely welcoming and very professional. The staff and nurses in the team have to be thanked also as they were always so lovely and supportive. Thank you so much to everyone involved in our journey. I could not recommend you enough.
Response from the owner:Thank you so much for taking the time to write this, especially with an 11-day-old baby in your arms! That means the world to us. Congratulations on the arrival of your beautiful little boy. It was a privilege to support you on your journey. Dr Gudi is deeply committed to understanding each patient as an individual, and we're so glad that approach made a real difference for you. We'll also be sure to pass your kind words on to Dr Shah and the wider nursing and support team, they will be so happy to hear this. Thank you for trusting us with something so important, and for recommending us to others. We wish your growing family every happiness.
Stephanie A.
Dr Thakre is incredibly talented at getting the most possible eggs, especially when AMH is low. She's conscientious and caring, and have enjoyed working with her.
Response from the owner:Thank you for this lovely feedback! Dr Thakre is committed to providing the type of personalised care that achieves the best results possible for each patient. Thank you for trusting us with your care.
Annia B.
We are so grateful to have found Fertility Plus — Dr Gudi and Dr Shah have been nothing short of extraordinary. We cannot recommend this clinic highly enough. What sets Fertility Plus apart is how genuinely patient-centred it is. From the very start, we dealt directly with our doctor. Dr Gudi took the time to explain every step of our treatment plan in detail, answered all of our many questions with patience and clarity, and made us feel like active participants in our own care. That really made a difference for me. The practical side is just as seamless . Once we were patients, there were no long waits for appointments — something that matters enormously when working around a cycle. Having direct WhatsApp contact with our doctor for any question, at any time, removed so much of the anxiety that comes with fertility treatment. Dr Gudi has answered any of my questions or worries, even during weekends. Dr Shah stepped in seamlessly during Dr Gudi’s leave and provided the same exceptional level of care — warm, informed, and reassuring throughout. We are now the very lucky parents of the most wonderful little girl, and we will be forever grateful to this deeply human clinic. Thank you, from the bottom of our hearts.
Response from the owner:Thank you so much for taking the time to share this, especially now that your baby girl is here and life is no doubt wonderfully full. Reviews like yours mean a great deal to the whole team, and we'll make sure Mr Gudi and Mr Shah both see your words. You've described something we really care about, that feeling of being an active participant in your own care, not just a patient moving through a process. Fertility treatment asks so much of people, and knowing that the directness of communication, the responsiveness, and the consistency across the team made a real difference to you means everything to us. We wish your growing family every happiness. Congratulations, from all of us at Fertility Plus. 🌸
Manou T.
I did an egg freezing treatment at the clinic with Dr. Gudi. Several of my friends went through the same procedures in different clinics and I can confirm that the level of care and availability from Dr. Gudi was beyond my expectations. Every single scan and appointment is done by him, he is flexible to take very early appointments so my work doesn't get disturbed. He provided his personal phone in case of any emergency and he checked on me personally after the retrieval procedure and several check-up appointment to make sure I was recovering properly. He was very pedagogue and took time to explain to me the treatment, personalised it for my specific case and at each scan he explained to me the evolution my treatment, made modifications to get the best result. I would recommend deeply Dr. Gudi and his team. I got a great outcome and I am very happy about it.
Response from the owner:Thank you so much for taking the time to leave such a wonderful and detailed review. We are delighted to hear that you had such a positive experience throughout your journey with Dr. Gudi. Providing personalised, patient-centred care is what we specialise in and it's so rewarding to know that you felt that from the very first appointment through to your recovery. Dr. Gudi and the whole team will be so happy to know that you felt supported, informed, and well cared for every step of the way. Wishing you all the very best and thank you again for trusting us with your care and for recommending us so warmly.
Sally
We would wholeheartedly recommend Fertility Plus, Dr Gudi and his team. From the moment we met him, we felt such a sense of ease, and a weight lifted knowing we were in a safe pair of hands. Dr Gudi was kind, informative and talked us through everything leaving us feel confident and hopefully for the journey ahead. Thanks again, Sally and James
Response from the owner:Thank you both for taking the time to share such kind words. "A weight lifted" is one of the most meaningful things we could hear. We know how much courage it can take to begin this journey, and knowing you felt safe and at ease from that very first meeting means a great deal to Dr Gudi and the whole team. It has been a privilege to support you, and we're wishing you every happiness for the road ahead.
Anastasia D.
I had IVF treatment at this fertility clinic and overall my experience has been very positive. The care was professional, evidence-based, and clearly explained. My treatment involved PGT-A tested embryos, and I felt confident in the clinical approach and decision-making throughout. After a first-trimester miscarriage, I was referred to hospital care while the clinic continued to guide me on next steps and future planning. For my next transfer, all appropriate precautions were taken to minimise the risk of another miscarriage. I am now 13 weeks pregnant, and it has been reassuring to know the clinic remains available for support during my pregnancy. Dr Gudi is highly knowledgeable and professional, with a calm, evidence-based approach. When he was unavailable for my transfer, Dr Shah stepped in and was equally excellent — attentive and compassionate. IVF is challenging, but having experienced, transparent doctors made the journey far more manageable. I would highly recommend this clinic to anyone seeking professional fertility care.
Response from the owner:Thank you for taking the time to share such a thoughtful and kind review with us. Your words truly mean a lot to the entire clinic team, and we're grateful that you chose to share your experience. It has been our privilege to be part of your journey. Knowing that we were able to provide you with the care and guidance you needed fills us with pride. We're happy that your experience with us was positive, and we feel honoured to have played a role in your path forward. Please know that our door is always open should you need anything in the future. We wish you continued health, happiness, and all the very best as you move forward. Thank you again for trusting us with your care.
Amit & T.
We couldn't recommend Fertility Plus enough. We had four IVF cycles under Dr. Gudi's care, and he remained positive and encouraging throughout, even during times when we had disappointing results. Throughout the whole process, Dr. Gudi was available for advice. We could message him at any time with our concerns, which was a godsend, especially when we experienced an ectopic pregnancy and had no idea how to proceed. Dr. Gudi was really proactive and ensured that he tried different treatments to maximise our results. We're now 23 weeks pregnant, expecting a little baby boy in January, and couldn't be happier. Dr. Gudi, Kristina, and the rest of the team at Fertility Plus are brilliant, they're truly empathetic and know how gruelling this process is, they ensure it's not a lonely journey and provide heartfelt support exactly when it's needed.
sarni
We had an excellent experience with Dr Gudi throughout our IVF journey. After visiting several clinics, we were told that our chances of success were extremely low—around 1%—because my partner suffers from a ciliary condition that affects fertility. Despite the discouraging outlook, Dr Gudi was honest, supportive, and very professional. From the beginning, everything was explained clearly and we always felt we were in very capable hands. To our amazement and happiness, our IVF treatment was successful on the very first attempt. We truly believe this was due to Dr Gudi’s expertise and the care provided by the whole team.
Response from the owner:Thank you so much for taking the time to share your experience with us. Your journey is a testament to your strength and determination as a couple, and we are absolutely thrilled that your IVF treatment was successful. Dr Gudi and the team are proud to have been part of such a meaningful chapter in your lives. Thank you for putting your trust in us. We wish your growing family every happiness, and please do not hesitate to reach out if there is ever anything we can do for you in the future.
Alex S.
My experience as a patient of Mr Gudi and Fertility Plus was entirely positive and I highly recommend him. Thanks to IVF treatment under Mr Gudi, I gave birth to a beautiful healthy baby earlier this year. If you are considering fertility treatment and looking at doctors, you should absolutely speak to him early on. He runs a spectacularly professional, caring and joined-up clinic. I first saw him for egg freezing when I was 37. He was recommended as the best fertility doctor in the UK by a highly experienced London gynaecologist. I went back to him when I was 41 for IVF treatment and it was successful first time. I found Mr Gudi to be kind, warm, patient and an utmost professional. He was serious about his work, calm, honest and pragmatic. He was upfront and clear about the options, process and chances of success. He made sure I spoke to a fertility counsellor before starting treatment. It was a really helpful conversation. Nothing ever felt rushed; he always took the time to be sure I understood what was happening next. The basic, minor things were some of the most helpful; I regularly consulted Mr Gudi's sketch of the process from egg retrieval through fertilisation to implantation, and really valued the clear personalised schedule of medication. He took each step at a time; never jumped ahead too far or raised expectations unjustifiably. He was always measured. His manner and the clinic's approach helped me stay calm when it would have been easy to feel overwhelmed by the enormity of it all. The nurses and admin staff were also caring, professional and helpful, for example taking time to demonstrate how to give injections and again drawing a diagram for me. The embryologists were similarly great. They told me when to expect their call and called when they said they would. They were reliable, clear and sensitive. Again, they took time to be sure I understood and to answer any questions. The whole process was incredibly smooth. There are so many blood tests, scans, and deliveries of boxes of medication involved. It honestly was stress-free. Blood tests at TDL were quick- test requests were always received in advance and they take blood at lightning speed. Appointments and scans were arranged in good time, with confirmations and reminders. The medicine delivery people were brilliant - super reliable, nice and responsive. I know this is a long review but choosing to have fertility treatment and then choosing a doctor are such massive decisions at an already emotional and charged time so hopefully this detail will help you make your decisions. Mr Gudi, Mr Shah and the team are lovely and effective - speak to them.
Response from the owner:Congratulations on the birth of your baby, what wonderful news! We're so happy for you and your family. Thank you also for taking the time to write such a thoughtful and detailed review. Messages like yours mean a great deal to the whole team, and we're so grateful you shared your journey , it will help other patients who are facing the same big decisions you described. It was a pleasure reading how clearly you experienced the philosophy we try to bring to every patient's care. Mr Gudi places huge value on giving people honest, realistic expectations and on making sure no one feels rushed or lost along the way. We're glad that came through for you, from the sketches and personalised medication schedules to making sure you had time with the fertility counsellor before starting treatment. We'll also make sure your kind words are passed on to Mr Shah, the nursing team, our admin staff, and the embryology team. It means a lot to hear that the coordination between teams felt seamless to you, as that joined-up approach is something we work hard on, particularly around communication, timing of calls, and making sure every part of the process, from blood tests to medication deliveries, runs as smoothly as possible. Thank you again for trusting us with something so significant, and for going into such detail to help others who may be standing where you once were, weighing up such an important decision. We wish you and your family continued health and happiness.
Ludivine L.
I did egg freezing with Fertility plus and I am really happy with the experience and outcome. Dr Thakre was very diligent and kind through the whole process which felt really seamless, I would highly recommend her.
Response from the owner:Thank you for taking the time to share your experience. We are delighted to hear that your egg freezing journey felt seamless and that you felt well supported throughout. Dr Thakre is a wonderful doctor and we will be sure to pass on your kind words to her. We wish you all the very best and hope to be able to support you again in the future.
James L.
We had a wonderful experience with Fertility Plus and now have a 2 year old and a 1 week old thanks to Dr Gudi’s incredible expertise, having had multiple failed cycles on the NHS and a different private option. Dr Gudi takes the time to understand what options will offer you the best chance of success and is up to date on the latest research around medication. His tailor made plan generated significantly more eggs/embryos which was key to our success. Dr Gudi is available by WhatsApp for quick response to queries and can be seen virtually and in person. We owe the world in gratitude to him and will be back in the hope of having another.
Response from the owner:Thank you so much for sharing your experience and your wonderful news. We’re delighted to hear about your success and truly honoured to have supported you on your journey. Dr Gudi and the team will be deeply touched by your kind words. Wishing you and your growing family every happiness, and we look forward to welcoming you again in the future.
Che
I would like to share my sincere experience with Dr Gudi, as I truly believe he is an exceptional fertility specialist. After being treated at several other clinics, I can honestly say that Dr Gudi stands out for his knowledge, precision, and integrity. His approach to treatment is extremely thorough, thoughtful, and well planned, and he never rushes any part of the process. What impressed me most was how carefully he prepared my uterine lining. He did not focus only on thickness, but on quality. He monitored me closely with regular scans and would only proceed when the lining was exactly as it should be, including ensuring the correct triple-line pattern. Dr Gudi was also very precise with medication timing, especially progesterone. He explained clearly when to start, the exact time it needed to be taken, and why consistency was so important. I never had any issues with progesterone levels or medication under his care, and everything was managed carefully and correctly. He never pushed unnecessary tests or procedures and was always honest. If something did not look right, he was prepared to cancel and restart rather than waste time, money, or emotional energy. Throughout my treatment, he took the time to explain protocols clearly, answered questions patiently, and made sure I fully understood every step. Looking back now, everything he said and did makes complete sense, and I truly appreciate how careful and professional his approach was. I would highly recommend Dr Gudi to anyone looking for a fertility specialist who is knowledgeable, precise, ethical, and genuinely dedicated to doing things properly.
Stephanie H.
Dr Gudi and Dr Shah are both amazing fertility doctors! I froze my eggs with them and Dr Gudi went above and beyond to ensure I had the best result. I am so grateful to him and can’t thank him enough.
Response from the owner:Thank you for your lovely review. We’re so pleased you had such a positive experience with Dr Gudi and Dr Shah and wish you all the best.
Catherine F.
Highly recommend Fertility Plus. Dr Gudhi, Dr Shah & Nurse Kristina were all huge support on our journey. There were tricky moments which were all managed with tact, sensitivity & compassion. The quality of care & their knowledge enabled us to recently welcome our little one & we will be forever grateful!
Response from the owner:Thank you so much for your kind review. We’re delighted to hear about your positive experience and the recent arrival of your little one. Dr Gudi, Dr Shah and Nurse Kristina will be so pleased to read your feedback. Wishing you and your family all the very best.
Ritika
My husband and I had a wonderful experience with Mr Gudi and his team for the second time around.He is truly Godsend as our whole journey with him has been absolutely amazing. He is a doctor par excellence and a thorough professional, but more than that, he is an amazing person full of kindness and compassion. I cannot thank and recommend him enough to anyone who is considering a fertility treatment.
Response from the owner:Thank you for your review
Alison H.
For anyone out there looking to start a family and needs support, I can honestly say the only place I would recommend is Fertility Plus. Our experience with Dr Gudi is something we will always be grateful for, and it is difficult to put into words just how much his care meant to us. From the beginning, he guided us through every single step with patience, clarity, and genuine compassion. Sadly, our first attempt ended in a miscarriage, which was a heartbreaking experience. During that time, Dr Gudi was incredibly supportive — not only medically, but emotionally as well. He checked on me closely for any signs and made sure I felt reassured and properly looked after. After that, we tried again, and thankfully it was successful. We are now blessed with a beautiful little girl, and we truly feel we owe so much of this outcome to Dr Gudi’s expertise, commitment, and dedication. What stood out most is that the whole experience never felt transactional. Dr Gudi genuinely did everything he could to give us the best possible chance and the best possible outcome. Even recently, I received a call from his team to check in on us and see how everything is going, which speaks volumes about the level of care and follow-up you receive. I cannot recommend Dr Gudi and Fertility Plus highly enough. It is rare these days to meet someone who clearly cares so deeply, enjoys what they do, and consistently delivers such a high standard of care. Having previously been with another private clinic, I can confidently say the difference in approach and support was remarkable.
Response from the owner:Thank you Alison for taking the time to share your story. We're overjoyed for you and your little girl. We know how difficult the journey can be, especially after experiencing a loss, and we're grateful we could be there for you through it all. What you've described, feeling genuinely cared for rather than it being transactional is exactly what we hope every patient experiences with us. Thank you for trusting us with something so precious. Wishing you and your family all the best.
Pamela T.
We had a wonderful experience with Dr Gudi at Fertility Plus and would highly recommend then.
hannah S.
This is our second time using Fertility Plus and have had 100% success rate with getting pregnant from ICSI. We saw Mr Gudi throughout both rounds of treatments. He has always been positive and optimistic throughout our journey, which at times has been really difficult, and made the process so much easier and less stressful for us. Couldn't recommend Fertility Plus more highly!
Response from the owner:Thank you so much for your wonderful feedback. We’re delighted to hear about your positive experience across both treatments and honoured to have supported you on your journey. Mr Gudi and the team will be so pleased to read your kind words. Wishing you all the very best.
R A.
We have nothing but gratitude and praise for Dr Gudi and his team, who has been recommended to us by a friend. Without Dr Gudi’s help, we would not have just become a family of three. After many frustrating years in the NHS system and early miscarriages, Dr Gudi guided us through two IVF and FET rounds with his wealth of expertise, tailored to our particular situation, always staying optimistic, realistic, and compassionate. It has made a world of a difference knowing that we could contact him for clarification whenever we had questions. Thanks to Dr Gudi, we look back fondly to our time with him, despite it being a long and hard chapter in our lives where becoming parents sometimes seemed a wish that may not come true. We cannot speak highly enough of Dr Gudi and the team at Fertlity Plus, who will always have a special place in our hearts and lives. Thank you Dr Gudi beyond anything we could write, holding our perfect little baby would not have been possible without Fertility Plus.
Response from the owner:Thank you for such heartfelt words. Dr Gudi and our entire team are honoured to have been part of your journey to becoming a family of three. We're so glad we could provide the care and support you needed. Thank you for trusting us with your care.
2sharp N.
Excellent service from Dr Nisha Thakre back in March 2025. Went in for some diagnostic tests that revealed some morphology issues and recommended a mineral supplement. After 2 months of taking the supplement we started our journey naturally and extremely pleased to say we have a healthy baby boy. Would highly recommend this practice for personalised treatment that works.
Response from the owner:What wonderful news, congratulations to you both on the arrival of your baby boy! We will be sure to pass on your kind words to Dr Nisha Thakre. Thank you so much for taking the time to share your experience, and we wish your growing family all the happiness in the world.
Sushma R.
Thanks to Dr Gudi and his wonderful team, I am holding my 2 day old daughter in my arms. There’s no way this would’ve been possible without him. He is kind and compassionate but also sets realistic expectations throughout treatment. I found it particularly useful that I could contact Dr Gudi via WhatsApp with any questions I had. Nothing was ever too much. Thank you Dr Gudi and Fertility Plus for completing our family.
Beatriz S.
My experience at this fertility clinic has been incredibly positive, and I’m very grateful for the care I received from Dr. Nisha Tharke. Throughout the process, she helped me feel calm, informed and supported. I came to the clinic with concerns about my fertility and I had assumed my journey would be very long and medically intensive. Dr. Tharke evaluated everything carefully, guided us through our options and offered a balanced plan. With her support, we were able to move forward with a simple treatment approach and to our relief, it worked much sooner than expected. I always felt like we were part of the decision-making and fully understood each step. The entire team, from the administrative staff to the nurses, was consistently warm, professional, and attentive.
Response from the owner:Thank you for your lovely feedback. We’re so pleased you felt supported throughout your care with Dr Thakre and our team, and we wish you every happiness ahead.
R P.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.
Toka
Well, where do I start? From my very first phone call to every subsequent visit and interaction at Fertility Plus, I was treated with kindness, patience, and genuine compassion. Dr. Gudi is not only highly skilled and knowledgeable but also takes the time to listen and explain everything clearly. He always made me feel that I was in the best possible hands. The nurses (Nurse Catherine, Nurse Kristina, and Nurse Michaela) and the support staff were equally wonderful - warm, attentive, and professional. Every interaction, whether at reception, over the phone, or during appointments, was friendly and reassuring. It is clear that everyone works together as a team, with the patient’s wellbeing at the heart of everything they do. The level of service I received exceeded my expectations, and I am truly grateful for the outstanding support throughout my treatment. A big thank you to Dr. Gudi and every member of the team for making what could have been a rather stressful experience feel so positive. Five stars are indeed thoroughly deserved.
Response from the owner:Thank you so much for taking the time to share such kind and thoughtful words. We're so pleased to hear that you felt cared for and supported at every stage of your journey with us. Dr. Gudi will be touched by your comments, as will Catherine, Kristina, and Michaela. We'll make sure your message reaches the whole team. You're absolutely right that patient wellbeing sits at the heart of everything we do, and it's wonderful to know that came through in every interaction, from your very first phone call onwards. Fertility treatment can be an emotional and uncertain time, so knowing we helped make your experience feel positive and reassuring is the greatest compliment we could receive. Thank you again, and we wish you all the very best.
Parul R.
We cannot thank Dr Gudi and Fertility plus enough for the care and support we received through this very challenging IVF journey. Dr Gudi’s expertise and knowledge has helped us to achieve our amazing results. Dr Gudi was exceptional and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with empathy and always made us feel listened to and respected. We would highly recommend Dr Gudi and Fertility plus to anyone beginning or continuing their fertility journey.
Response from the owner:Reviews like this are such a reminder of why we love what we do, thank you for sharing your experience so openly, especially given how demanding this kind of journey can be. Dr Gudi will be moved to read this. His commitment to ensuring patients feel truly heard and supported through every decision is something that sets him apart, and it's clear that came through for you at every stage. We are so glad you found your way to Fertility Plus, and we couldn't be more delighted about your amazing results. Wishing you all the best moving forward.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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