Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

Video Consultations
Find out more

A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

More
IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Iris L.
We began seeing Dr. Gudi at Fertility Plus 3+ years ago after experiencing multiple heartbreaking pregnancy losses. Over the course of our journey, we went through 3 IVF cycles and 4 embryo transfers, and throughout it all, Dr Gudi was there - supportive, compassionate, and fully committed every step of the way. Dr Gudi and his team provided personalised treatment plans tailored to our medical needs, always making us feel seen and understood. One of the best aspects of our experience was how accessible and responsive he was - even outside of office hours - always ready to answer queries and provide clarity. His ability to reassure and guide us through every uncertainty really sets Fertility Plus apart from other clinics. He is extremely proficient, accurate, and gentle in all medical procedures - from ultrasound scans and water scans to egg collections and embryo transfers. His expert technique ensured that every procedure was as painless and stress-free as possible, helping to minimize complications and ease our anxiety. I felt completely safe and in good hands under his care. Beyond his professional excellence, Dr Gudi is a genuinely warm and caring person, who treated us like family. He stood by us through the emotional highs and lows of this journey, offering not just medical expertise but emotional support that meant a lot to us. Thanks to his unwavering dedication and the incredible care, we are now celebrating the arrival of our healthy baby boy, a joy that wouldn’t have been possible without him. We are truly grateful to Dr Gudi and wholeheartedly recommend him to anyone on their fertility journey.
Joanna J.
I have recently done egg freezing procedure with Dr Nisha Tharke. I couldn’t be happier - fantastic and knowledgeable doctor. She used highly personalised protocol to ensure both my safety and great results. Her professionalism, kindness and patience (to answer a phone call at almost midnight + all the questions and explain everything over and over again) made me comfortable throughout the whole process. I would definitely recommend this clinic!
Parul R.
We cannot thank Dr Gudi and Fertility plus enough for the care and support we received through this very challenging IVF journey. Dr Gudi’s expertise and knowledge has helped us to achieve our amazing results. Dr Gudi was exceptional and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with empathy and always made us feel listened to and respected. We would highly recommend Dr Gudi and Fertility plus to anyone beginning or continuing their fertility journey.
Response from the owner:Reviews like this are such a reminder of why we love what we do, thank you for sharing your experience so openly, especially given how demanding this kind of journey can be. Dr Gudi will be moved to read this. His commitment to ensuring patients feel truly heard and supported through every decision is something that sets him apart, and it's clear that came through for you at every stage. We are so glad you found your way to Fertility Plus, and we couldn't be more delighted about your amazing results. Wishing you all the best moving forward.
R P.
Dr Gudi was nothing short of exceptional; talking to him was a breath of fresh air, much more like speaking to a friend in the know than a Doctor. A brilliant personality along with his colleague Dr Shah and the others we had the pleasure of meeting. We found consistency in meeting Dr Gudi at all of our appointments a huge help, the personal touch and the fact that he kept in contact throughout the pregnancy was a huge security blanket for us. A thousand thank you's are not enough for our beautiful baby boy!
Response from the owner:Thank you for sharing your wonderful news and congratulations on your baby boy. We’re so pleased to hear about your experience with Mr Gudi, and we’re honoured to have been part of your journey. Wishing you and your family every happiness.
Dasmeet K.
experienced staff and doctors i would recommend anyone who is struggling with conception
Mandy W.
We had a wonderful experience with Fertility Plus. 18 months of 'unexplained secondary infertility' I was fortunate enough to fall pregnant on the first cycle of Cycle Monitoring with Dr Shah. I'm now 24 weeks pregnant with my daughter. We will always be incredibly grateful to Dr Shah for taking the time to listen to me and my symptoms and offering a non invasive, cost effective option whilst still managing our expectations. I will highly recommend Dr Shah to anyone struggling to conceive. Thank you a million times over.
Stephanie A.
At nearly 12 weeks old, we’ve just celebrated our little one’s Christening. Some days we look at her in pure amazement because at times we didn’t think we would be able to have another baby. But despite our past miscarriages and failed embryo transfers under the (lack of) care of a different London clinic, Dr Gudi believed he could help us. We honestly can’t recommend Dr Gudi enough— he’s empathetic, knowledgeable and experienced. What we appreciated most about our journey with Fertility Plus was Dr Gudi’s communication— he is approachable and available as I was able to contact him at anytime via WhatsApp with questions and concerns. Furthermore Dr Gudi is honest, easy going and straightforward as he explains the process in a very happy, simplistic manner. He is such a calm gentle soul as he would take the fear and nervousness out of the situation. And Dr Gudi just does things right, in a way that gives you confidence and reassurance. For example you rarely deal with a middle person, like a secretary or nurse, except when necessary, as he writes out your prescriptions, you get your medications delivered to your home and he books your follow up appointments based on your availability. We had so much peace of mind because of Dr Gudi’s attentiveness and attention to detail— he really gets to know you and your family which felt really nice. We will definitely see Dr Gudi in our future as we have one more frozen embryo. Thank you again Dr Gudi and your amazing team at Fertility Plus!
Andreia C.
I have had the best experience with Dr Nisha Thakre at The Fertility Plus Clinic. She listened to my concerns, conducted all the right tests and checks and provided the right course of treatment. Within 2 months of doing the treatment she suggested, my partner and I were pregnant and couldn`t be happier. Definitely recommend Fertility Plus!
C P.
My wife and I worked with Dr Gudi at Fertility Plus for our first child - born in June 2026. The whole experience with Fertility Plus was exceptional and Dr Gudi was a thoughtful, considered and empathetic guiding hand throughout the process. We were delighted with the experience and would recommend highly.
Response from the owner:Congratulations to you both on your new arrival, such wonderful news! Thank you for taking the time to share your experience. Dr Gudi will be delighted to hear your kind words, and we're so pleased you felt supported and cared for throughout your journey. Wishing your family all the very best.
shrav V.
We are truly blessed to have met Dr.Gudi. After 2 failed IVF treatments I have taken a best decision to choose fertility plus.we are blessed with baby girl after a long wait. I have received the best personalised treatment from Dr.Gudi. The care and treatment Dr.Gudi has given us is always at the top notch level.I would highly recommend Dr.Gudi and fertility plus.
Evelin K.
Grateful for all the support and special thanks to Dr. Nisha Thakre.
Vini M.
Thank you Fertility Plus and Dr.Anil Gudi and all the Nurses in making my IVF Treatment very smooth and successful Thank a Lot Dr.Anil Gudi
Sam L.
Dr. Gudi is truly exceptional. After seeing other doctors with no success and losing hope, our first meeting with him was a turning point. He gave us renewed optimism and helped us see a light at the end of what had felt like an endless tunnel. Within just three months, we were pregnant, and today we have our beautiful little boy. None of this would have been possible without Dr. Gudi’s expertise, compassion, and unwavering support. We are forever grateful for not only his skill but also the kindness and empathy he showed us throughout this journey. Thank you from the bottom of our hearts, Anil.
Stephanie H.
Dr Gudi and Dr Shah are both amazing fertility doctors! I froze my eggs with them and Dr Gudi went above and beyond to ensure I had the best result. I am so grateful to him and can’t thank him enough.
Response from the owner:Thank you for your lovely review. We’re so pleased you had such a positive experience with Dr Gudi and Dr Shah and wish you all the best.
Catherinelilianeldridge
We’ve been through the full life cycle of events with Dr Gudi, Nurse Catherine and the rest of the team from egg freezing & embryo making to our lovely baby being born via reciprocal ivf. We felt fully supported by the incredibly professional and adaptable team, prioritising the best care and personalised treatment plan throughout. We would highly recommend Fertility Plus to anyone considering this journey, it is without doubt the best decision we ever made. Thank you for everything 🙏
Stella S.
Dr Gudi is truly a wonderful doctor. After a successful embryo transfer in 2021, we returned to Fertility Plus for one last transfer and we just welcomed our second baby. Our family is now complete. Thank you!
Response from the owner:Thank you so much for your wonderful review! It's been a pleasure to be part of your journey, and we wish you and your family all the best for the future.
A B.
We found Fertility Plus via an AI search. In fact, it was one of the few where a Doctor was called out specifically, Dr Gudi. We had been trying for a baby for over a year and met with Dr Gudi to understand what the issue is and find a way forward. We both understood why he is so highly thought of - very knowledgeable, warm and friendly, made us feel at ease from the moment we walked in. We were able to achieve pregnancy via cycle monitoring....thank you Dr Gudi, would happily recommend him to anyone looking for advice.
Leah D.
I cannot recommend Fertility Plus highly enough — especially Mr. Gudi. After experiencing multiple heartbreaking pregnancy losses, we turned to Fertility Plus in hopes of finding answers and support. From our very first appointment, Mr. Gudi was incredibly compassionate, understanding, and reassuring. He took the time to listen to our story and created a personalised treatment plan tailored to our needs. Thanks to his expertise and unwavering support, our beautiful son was born last week — something I honestly never believed would be possible. We are beyond grateful to Mr. Gudi and the entire team at Fertility Plus. Finding them changed our lives, and we will always be thankful from the bottom of our hearts.
Amish P.
Excellent professional care and advice from an expert team. Explain difficult concepts in an easy to understand manner and give sound rational advice based on clinical need. Proud to be one of their success stories
Alexandra B.
Dr. Gudi was absolutely amazing. He was so thoughtful throughout the entire process and always made himself available whenever I had questions or needed reassurance. I felt genuinely cared for and supported at every step. The procedure was a success, and I couldn’t be more grateful. His appointment and administrative staff were also fantastic warm, organised, and incredibly helpful. I would definitely recommend Dr. Gudi without hesitation.
Varsha
Dr. Gudi is highly knowledgeable, professional, and an exceptional planner, he knows exactly what each woman’s body needs at every stage of treatment. From our very first consultation through embryo transfer, he explained every step clearly and always made us feel comfortable and confident. One of the things we appreciated most was his incredible availability. Whenever we had a question or concern, we could message him and he responded promptly often within minutes, day or night, 24/7. His humble, friendly, and polite manner made every appointment stress-free and gave us complete trust in the process. Thanks to his guidance and precise treatment plan, we conceived on our very first IVF cycle, which speaks volumes about his expertise and careful planning. He takes time to answer every doubt with patience, offers clear guidance, and tailors the treatment plan perfectly to the individual. We genuinely feel he is the number-one fertility doctor in the UK, and we would recommend him to anyone planning their fertility journey. We will forever be grateful to Dr. Gudi for helping us achieve our dream of becoming parents. Thank you, doctor you have our heartfelt thanks for the rest of our lives.
Response from the owner:Thank you so much for taking the time to share such a lovely review. We are grateful for your trust and kind words, and it was an absolute privilege to be part of your journey.
2sharp N.
Excellent service from Dr Nisha Thakre back in March 2025. Went in for some diagnostic tests that revealed some morphology issues and recommended a mineral supplement. After 2 months of taking the supplement we started our journey naturally and extremely pleased to say we have a healthy baby boy. Would highly recommend this practice for personalised treatment that works.
Response from the owner:What wonderful news, congratulations to you both on the arrival of your baby boy! We will be sure to pass on your kind words to Dr Nisha Thakre. Thank you so much for taking the time to share your experience, and we wish your growing family all the happiness in the world.
Jai M.
I highly recommend Dr. Shah at Fertility Plus. He was professional, knowledgeable and compassionate throughout my egg freezing procedure. He was responsive on WhatsApp, provided reassurance regarding my work situation and was patient with me when I was late for appointments! Despite the challenges of being on hormone injections, he made the process stress-free and prioritised my safety. The outcome was excellent after just one cycle, giving me peace of mind for my future. Thank you, Dr. Shah for your exceptional care!
Tim W.
Me and My Wife cannot praise Mr Gudi and his Clinic highly enough. We had been with a different Clinic previously and had free failed IVF attempts due to various difficulties we experienced there and we were in honest becoming quite desperate. But Mr Gudi comforted us and reassured us and was immensely professional in every single aspect of our treatment. We cannot rate him highly enough. Five stars is not good enough. We are so happy to say we have had a successful process so far and look forward to the birth of our child, our first child later this year. Thank you, Mr Gudi 🙏
Photo from customer review
Response from the owner:Thank you so much for taking the time to share this and congratulations, from all of us at Fertility Plus. We know how much courage it takes to continue on this journey after previous setbacks, and we have enormous admiration for you both. Mr Gudi will be so glad to read your words, he is deeply committed to every patient he works with, and it is a privilege to hear how much that meant to you. We wish you and your wife all the very best for the journey ahead.
EE O.
Pregnancy achieved at first cycle of treatment We can not thank Dr Gudi and the staff of Fertility Plus enough, for the care and support received all through treatment. Dr Gudi was very kind that he respond quickly to messages regardless of the time. Today we have our bundle of Joy.

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

More

Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
fertility plus [tweets max=1 user=ivf1]

Request a call back...

Thank you, we will contact you shortly.
Please complete all the fields.
There was a problem submitting the form, please try again.
Search Fertility Plus...
Search
Secret Link