Our practice location is now 92 Harley St: Learn more 

Fertility Plus, the Harley Street fertility & IVF clinic led by Mr Amit Shah and Mr Anil Gudi offering personalised one-to-one fertility treatment

We are now offering video consultations to both existing and new patients

Video Consultations
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A Private Fertility & IVF Clinic for Women & Couples based on Harley Street, London

Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.

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IVF Our IVF treatment is highly successful, we have treated over 800 women successfully with IVF in the last 6 years. More Embryo Screening For patients who have suffered with recurrent miscarriage, Embryo Screening offers the reassurance of egg implantation without the worry of chromosomal abnormalities. More Egg Freezing Should some women wish to preserve the chances of motherhood, egg freezing presents a viable option. More Embryo Freezing Depending on age, embryo freezing can improve success rates by up to 20%. More

Read some of our patient reviews...

Limon C.
Mr Gudi is not only an expert in his field but also one of the most compassionate and kind doctors I have ever met. Whether it was early morning or late in the evening, he always greeted me with a big smile, and I felt genuinely reassured by his presence. He carefully adjusted my medication and provided clear instructions. He was also always contactable on WhatsApp which helped me feel confident throughout the process. I am thrilled to say that I am now 9 weeks pregnant after my first IVF cycle. As a full-time GP, I was initially sceptical about how I would manage the IVF process alongside my busy schedule. However, Mr Gudi’s flexibility was exceptional. He arranged all my appointments at times that worked around my workday—either early morning, during my lunch break, or after work. Thanks to his accommodating nature, I never had to adjust my work schedule. I cannot recommend Mr Gudi and the team at Fertility Plus enough. Their expertise, care, and understanding truly made this journey as smooth as possible.
Francesca M.
Dr Gudi came highly recommended to me and I am honestly so grateful and glad. At a time when I felt so anxious about making the right decision for my egg freezing, the minute I was introduced to Dr Gudi I knew I had made the right choice. I highly recommend Dr. Gudi and his team to anyone considering egg freezing or fertility treatment. His expertise, alongside his warm and approachable nature, made me feel at ease throughout the process. Every step was tailored to me. Communication and organisation was fantastic, with extremely quick response times from all of the team at Fertility Plus. Dr Gudi also available anytime on WhatsApp. Whilst I didn't message him much, knowing he was there at any time really put my my mind at rest. All of his team were so wonderful and made me feel so comfortable. They explained every element of the injection and procedure process, which was all very daunting to me. My egg freezing procedure with Dr Shah was smooth and the team on the day were amazing. I couldn’t be happier with my experience and the results. A huge thank you to the team at Fertility Plus. Please know you are all making such a positive impact during a stressful time in someones life. I will be forever grateful. Do not look around any further - this is your clinic!
Jenny A.
I could not recommend Mr Gudi and the rest of the Fertility Plus team enough. I spent a very long time looking for a specialist and clinic who could help me with egg freezing, while taking into account my endometriosis. Given his background, Mr Gudi was the perfect choice for this. He tailored the treatment to suit my unique needs and we were able to achieve excellent results. Mr Gudi was always extremely professional but also very compassionate and caring. He even shared his personal phone number with me and was always available if I needed him. I could not be happier with the results and it is all thanks to Mr Gudi's vast expertise and knowledge. If you are looking for great service combined with great care, Fertility Plus is the right choice.
Leah D.
I cannot recommend Fertility Plus highly enough — especially Mr. Gudi. After experiencing multiple heartbreaking pregnancy losses, we turned to Fertility Plus in hopes of finding answers and support. From our very first appointment, Mr. Gudi was incredibly compassionate, understanding, and reassuring. He took the time to listen to our story and created a personalised treatment plan tailored to our needs. Thanks to his expertise and unwavering support, our beautiful son was born last week — something I honestly never believed would be possible. We are beyond grateful to Mr. Gudi and the entire team at Fertility Plus. Finding them changed our lives, and we will always be thankful from the bottom of our hearts.
Andreia C.
I have had the best experience with Dr Nisha Thakre at The Fertility Plus Clinic. She listened to my concerns, conducted all the right tests and checks and provided the right course of treatment. Within 2 months of doing the treatment she suggested, my partner and I were pregnant and couldn`t be happier. Definitely recommend Fertility Plus!
Athena M.
I would highly recommend this exceptional clinic to anyone. I met Mr Gudi several times before deciding on the right option for me and felt supported and comfortable at every step of the way. He performed every scan, answered any questions I had, and was available on WhatsApp throughout the process. The second time he changed the process a little and was doubly successful. I have full trust in him and the team!
May A.
I was a patient of Dr Gudi’s and I cannot recommend him and his team enough. He has a calming effect on such a sensitive situation. He is also a fountain of knowledge and keeps up to date with latest studies which was very important to me during the consultations. In addition to that he’s available at a drop of a hat - any question or concern and he’s there - no issue/question is too silly/bothersome - the definition of personalised care. He’s truly exemplary and I’m so grateful I decided to go with him.
Franziska-Sophia K.
Cannot recommend Dr. Gudi more. We had two children with one egg extraction cycle. What sets him apart is the personalised service (you always talk to / see him personally) and his wealth of experience. Thank you!
Stephanie H.
Dr Gudi and Dr Shah are both amazing fertility doctors! I froze my eggs with them and Dr Gudi went above and beyond to ensure I had the best result. I am so grateful to him and can’t thank him enough.
Response from the owner:Thank you for your lovely review. We’re so pleased you had such a positive experience with Dr Gudi and Dr Shah and wish you all the best.
Irina A.
After several unsuccessful IUI and IVF attempts at another well-known clinic on Harley Street, we made the decision to move to Fertility Plus in search of a more personal and supportive approach—and it was the best decision we could have made. From our very first consultation through to embryo transfer and our 8-week scan, we were cared for by the same doctor throughout. This continuity made such a difference; we always felt known, understood, and genuinely supported. The team took the time to tailor treatment specifically to our situation, rather than applying a one-size-fits-all approach. One of the things we appreciated most was the transparency—there were no hidden costs, which gave us peace of mind during what can already be a stressful journey. With a very low AMH, we had previously felt that our chances were limited. However, Fertility Plus took a more progressive and optimistic approach. Thanks to their expertise and care, we were able to retrieve 3 eggs, all of which fertilised. We were incredibly fortunate to have 2 embryos frozen, and one of them became our beautiful baby, born this spring. We will be forever grateful to the entire team at Fertility Plus for their compassion, professionalism, and dedication. They truly changed our lives, and we cannot recommend them highly enough.
Response from the owner:Thank you so much for taking the time to share your journey with us. Congratulations on the arrival of your baby this spring, what wonderful news. It means a lot to us to hear that the continuity of care made such a difference to your experience. We believe that knowing your patients is fundamental to good fertility care, and we're so glad that came through for you. Thank you also for mentioning the tailored approach and transparency around costs. We know how much uncertainty comes with fertility treatment, and we always want to remove as many unknowns as we can. We wish your growing family every happiness. With warmest congratulations from everyone at Fertility Plus.
Soumi P.
I had a very good experience at Fertility Plus. Dr Gudi is very knowledgeable, kind & caring individual. He made our whole treatment relaxed and hassle free. He was 24/7 available via WhatsApp and took time to listen & advice in every step of the treatment. I highly recommend Mr Gudi and his fantastic team!
Sally
We would wholeheartedly recommend Fertility Plus, Dr Gudi and his team. From the moment we met him, we felt such a sense of ease, and a weight lifted knowing we were in a safe pair of hands. Dr Gudi was kind, informative and talked us through everything leaving us feel confident and hopefully for the journey ahead. Thanks again, Sally and James
Response from the owner:Thank you both for taking the time to share such kind words. "A weight lifted" is one of the most meaningful things we could hear. We know how much courage it can take to begin this journey, and knowing you felt safe and at ease from that very first meeting means a great deal to Dr Gudi and the whole team. It has been a privilege to support you, and we're wishing you every happiness for the road ahead.
Clare J.
My experience from start to finish with Fertility Plus was exceptional. I began my fertility journey back in August and I knew very little about the process at the time but Anil took the time to explain everything to me each step of the way. He had patience with all of my questions and monitored me overall several months to ensure I'd have the best chance of getting a good result. My operation was carried out by Amit - who I hadn't met until the day before however, I had absolutely no need to be worried - he contacted me beforehand to explain the procedure and ensure me that he was around at any time of day if I had any worries or concerns. Both Anil and Amit are extremely talented at what they do but their personal care towards me and their attention to detail I am so grateful for. It has been an emotional 8 months but it was made so much easier having brilliant consultants who genuinely care for their patients. Thank you so much!
Paige R.
I am 25 years old and always knew I would need fertility treatment. Although I am young it was never a straight forward journey for me, me and my partner went to a previous clinic and had two failed rounds, 33 eggs retrieved, 27 fertilized eggs and nothing to show for it other than 1 blastocyst which resulted in a miscarriage at 8 weeks. My gut was telling me to look else where and I remember reading Dr Gudi’s reviews and seeing other woman saying they just knew by the first consultation, so many rounds else where and had success with Dr Gudi, after feeling like it wasn’t going to happen for me I thought a consultation can’t hurt, I felt an instant positive feeling, and I knew exactly what others meant when saying they just knew the moment they met Dr Gudi because I felt the same way. The whole process was just amazing from start to finish, he is a wonderful doctor and truly cares about you as a person an not just an Ivf patient. I honestly couldn’t recommend him enough, I am now pregnant and he has made my dreams come true.
Amish P.
Excellent professional care and advice from an expert team. Explain difficult concepts in an easy to understand manner and give sound rational advice based on clinical need. Proud to be one of their success stories
Mandy W.
We had a wonderful experience with Fertility Plus. 18 months of 'unexplained secondary infertility' I was fortunate enough to fall pregnant on the first cycle of Cycle Monitoring with Dr Shah. I'm now 24 weeks pregnant with my daughter. We will always be incredibly grateful to Dr Shah for taking the time to listen to me and my symptoms and offering a non invasive, cost effective option whilst still managing our expectations. I will highly recommend Dr Shah to anyone struggling to conceive. Thank you a million times over.
Anonymous
If we could give a million stars, we would!!! We had our treatment done under the care of Dr Gudi and he was exceptional. Dr Gudi and his team, Nurse’s Kristina and Catherine have been very helpful and caring. I found the fertility clinic online and decided to go for the treatment based on the reviews. After naturally ttc for many years and facing failures, we finally found Dr Gudi and were successful in the treatment. Starting with our first appointment with Dr Gudi, he always welcomed and listened to our concerns with care. He always performed the scans himself, arranging a number of appointments to make sure how I'm doing with the medications. Dr Gudi was available on WhatsApp to answer any queries during the treatment. This proved very useful during an emergency I experienced in the early weeks of my pregnancy. The experience throughout my whole treatment was excellent. Dr Gudi was reassuring and was always positive with the outcome of my treatment. Dr. Gudi gives you the best advice that is most suited for you and we are glad that we found the right people. Thank you!! -AH
Dasmeet K.
experienced staff and doctors i would recommend anyone who is struggling with conception
lina A.
We had a very positive experience with Fertility Plus and, in particular, with Dr Gudi. What stood out to us throughout our treatment was how genuinely individualised his approach was. We never felt as though we were simply being put through a standard protocol — he took the time to understand our history and what we were hoping to achieve, and tailored our treatment accordingly. Dr Gudi is extremely knowledgeable and experienced, but also pragmatic and thoughtful in the way he explains options and makes decisions. We always felt that there was a clear rationale behind his recommendations and that our particular circumstances were being considered at every stage. Fertility treatment can be an incredibly emotional and uncertain process, and having confidence in the person guiding your care makes a significant difference. Dr Gudi was also very responsive when we needed his advice or reassurance, including outside the routine stages of treatment, which we greatly appreciated. We are very grateful to Dr Gudi and the Fertility Plus team for the care, expertise and support we received, and would confidently recommend the clinic to others looking for thoughtful, personalised fertility care
Response from the owner:Thank you for taking the time to share such a thoughtful review. It really means a lot to Dr Gudi and the whole Fertility Plus team. We’re so pleased to hear that you felt listened to and that your treatment was tailored to your individual circumstances. Knowing that you felt supported, informed and confident in the decisions being made is incredibly rewarding for us. Dr Gudi will be particularly grateful for your kind words about his approach and responsiveness. Our aim is always to make sure every patient feels that their care is genuinely personalised and that they have someone they can turn to throughout the process. Thank you again for putting your trust in us. We wish you all the very best for the future.
Emily B.
We had a really challenging road to become parents where I knew most clinics would look at my AMH and push us towards donor eggs. Dr. Gudi always remained positive but realistic with us. He took really personalized approaches and was always available for questions. At 41 y/o, we just welcomed our baby daughter last week.
Elizabeth Gorski R.
After years of trying we finally had success with Mr Gudi and his team. He was completely honest and thorough on his approach, and was willing to test different drug profiles to get the best outcome. The genetic testing he used allowed us to not waste time and energy using the wrong embryos. On top of all of this, he was kind and funny, finding things to relate to to put us at ease. I couldn’t recommend him and his clinic more. We now have a month old baby girl, who’s causing such happiness and chaos in equal measure!
Response from the owner:Thank you so much for your incredibly kind and thoughtful review. It was a real privilege to support you through your journey. We're delighted to hear that our approach helped give you confidence along the way, and even more delighted to hear that you now have a beautiful baby girl! A month of happiness and chaos sounds like the perfect description of life with a newborn. 😊 Wishing you all three so much joy and precious moments together. Thank you again for putting your trust in us, it means a great deal to the whole team.
Katya H.
We cannot thank Fertility Plus enough for the care and support we received throughout a very challenging IVF journey. In particular, Dr Anil Gudi was exceptional — calm, compassionate, and incredibly knowledgeable. He supported us through difficult times, decisions, procedures with honesty and empathy, and always made us feel listened to and respected. Thanks to his expertise and dedication, we finally achieved our long-awaited outcome. We will always be deeply grateful and would highly recommend Dr Gudi and the Fertility Plus team to anyone navigating fertility treatment.
Response from the owner:Thank you so much for your wonderful words. Dr Gudi and our entire team are deeply touched by your kind feedback. It has been our privilege to support you thank you for trusting us with your care. We wish you all the happiness ahead.
Claire T.
We have had the most fantastic experience with Dr Shah and the wider Fertility Plus team for our IVF/ICSI journey. We knew from our first appointment that we had found our consultant - Dr Shah is very personable, empathic, extremely knowledgeable and most importantly, just a really nice person. He, along with the nursing staff, put you at ease - nothing is too much trouble for them. Dr Shah is always available on Whatsapp for any questions or concerns you have and he will guide you through the whole process with dignity and care - you will never feel alone. His nursing and admin team are also kind, caring and communicative. We could not have asked for a better experience and would not hesitate in recommending them to anyone experiencing fertility struggles - they really are as good as their reviews! (oh and we are now lucky enough to be 12 weeks pregnant thanks to Dr Shah and the team!)
Susan A.
Mr Gudi and his team changed my life. He was always straightforward and honest, whilst also compassionate. Other clinics took my money, told me what I wanted to hear, put me on aggressive regimes then went silent when I got the negative pregnancy tests, month after month. I didn't always want to hear what Mr Gudi had to say but he was right, and now I have my long wished for child. Thank you Mr Gudi.
Harjeet Kaur D.
We are very thankful to Dr. Gudi and all fertility staff because after long time our dream comes true. We have been trying for the last 3 years for baby . We got medicines from many places but no one helped us. Then one day our friend told us about Dr. Gudi and we met him and the doctor assured us that we will do a checkup for you. After that we will tell you about your result. Ever since we started the treatment, Dr Gudi and all his staff have been very helpful. If we have any concern about anything, we contact the doctor and got an immediate response. He treated us like family. we are now conceive twins. If you are looking for an IVF specialist who truly cares and guide from heart you through this emotional journey, we highly recommend Dr. Gudi and the team at Fertility Plus Thank you so so much to Dr. Gudi and all team members 🫶👶

We offer fixed price packages at fertility clinic on all our treatments, so you won’t be suprised by any hidden costs.

Fees

Read about our ethos and what makes our treatment, service and fixed pricing a unique offering.

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Expert Knowledge

For more information on fertility tests and treatments, watch these videos from Mr Gudi and Mr Shah.

We are proud to support The Patient Pledge, an initiative by The Fertility Network UK to help fertility clinics show their commitment to the emotional well being of their patients.

www.fertilitynetworkuk.org

For further information and downloads about egg freezing please visit our dedicated egg freezing website

www.eggfreezing.org.uk

For further information and downloads about egg donation please visit our dedicated egg donation website

www.eggdonationlondon.co.uk
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